Jason Rennhoff

Oversaw all facets of creative direction and product development across various categories: home, stationery, apparel, footwear, Halloween, pet, health & beauty, and consumables. Led a team of 4-7 members for global creative approvals, ensuring designs met both creative and branding guidelines. Executed tie-in products in line with creative goals and filmmakers' needs while collaborating with studios' promotional team. Formulated messaging strategies with cross-functional teams. Restructured and implemented a streamlined process for the Print on Demand business, improving efficiency. Revamped pet toy category guidelines, resolving complex issues with existing partners. • Designed artwork and mock-ups for existing and potential partners, fostering new collaborations and retail opportunities. • Designed items for General Mills (Gogurts and Kid Cups), resulting in sales increases of 37% and 41% for 2022, respectively. • Spearheaded the development and creative direction for a corporate initiative supporting black-owned businesses. • Led successful initiatives targeting new demographics/markets, such as gamers, and launched product lines with Team Liquid.

Managed daily creative approvals for global partners in various regions across multiple soft goods categories. Spearheaded creative onboarding for new partners, providing walkthroughs of the approval process and branding guidelines. Delivered creative rollouts to soft goods partners, guiding them through new initiatives and best practices. Approved art layouts, copy design, and illustrative work for production, ensuring high-quality output. Implemented timely creative solutions for complex problems. • Created style guide artwork with a keen eye for design excellence as a fill-in Designer. • Facilitated consumer- licensee communication for addressing issues with purchased merchandise through a new system.

Oversaw the day-to-day start of the approval process for incoming physical samples from all global licensees. Responsible for receiving and processing which included sorting, photographing, and digitally cataloguing all samples for the start of approval process. • Facilitated organizing and transfer of samples after approval process was completed. • Helped with final review of global submissions prior to their delivery to licensees. processed.