Jasenka Pervan Alonso

Based on 17-years experience of its founder in Healthy Food Category FMCG, Further Foods Ltd. is a Project Development and Market Expansion company, mainly dedicated to development of Healthy and Premium food segments, that nowadays have the highest growth in Food Sector. The Mission of Further Foods To construct the products or to build sales expansion by being the integrated part of a strategic team in Client's company, based on long-term collaboration agreement and continuous support. The Vision of Further Foods To build a conscient and sustainable Food world, to mainstream the high quality food and to make it accessible to more consumers every day, through the sustainable and stabile business of its Clients. Main Territory Opportunities: EU, Spain, Portugal, Balkan Countries, Mexico, Nordics, Poland etc.

Strategic development and methodology co-creation of business growth jasenka.pervan@sinago.hr

Opening markets: Southeastern and Eastern Europe, Nordic Countries, UK - creation and application of export strategy. Opening of Key accounts (such as Walmart Mexico). Development of the main markets of a sector: Italy, France, Latin America etc. Main projects: International expansion – identification, evaluation of the size of opportunity and risk analysis of the markets to be selected as a target. Construction of three year roadmap export strategy for the target market. Training of the sales teams in various countries. Complete organization of international exhibitions and events. Private label project developments – constructing and leading of the complete process, from detection of opportunities to the realization of the project under private label for retail, wholesale and brand owner types of client.

Executive for two categories: “Healthy Food” and “Pet food”, creation of the category strategy for all channels of sales (retail, wholesale, online), definition of clusters and sizes of categories, private label development . Main projects: “EKOZONA” – development of the Healthy food category with an innovative presentation of the category in “Shop in shop” version, where strongly defining of various functional product groups. “ACTIVE” – creation of the new brand with the fresh and modern strategy inside of Healthy food category, together with its market policy. “PET FOOD LOYALTY PROGRAM” – development of the consumer loyalty program "PET FOOD ENVIRONMENT" - project in partnership with Nestle Purina Croatia in retail stores that assumed the development of the visual, portfolio and price policy.

Assisting in all responsibilities of Category manager in the category “Basic Groceries”. Analysis and reporting for each segment of category business.

Detecting of the opportunities from the data base of suppliers, to convert the supplier into the buyer. Identification of the Client’s needs and making the most competitive offer, gained from negotiation power of Agrokor group.

From the position of intern to a first working position, assisting to all duties and responsibilities of Wholesale Senior Sales manager.