Jasely M.

Features: Business Insider, New York Magazine, Refinery29, Rolling Stone, Remezcla, The FADER, Parents Previous Clients: Youth To The People, Gleamin, Versed Skin, Sunday Riley, Rizos Curls, Black Girl Sunscreen, Hyper Skin I help brands show up with confidence, clarity, and an authentic voice that actually connects. • Develop brand strategies that define identity, positioning, and audience connection in competitive markets • Craft bold, culturally fluent messaging that resonates across platforms and positions brands and executives as industry leaders • Write compelling, SEO-driven copy for websites, social, blogs, email campaigns, and long-form editorial • Build and execute multi-month marketing strategies, from audience research and storytelling to campaign rollout • Create content frameworks that ensure consistency, engagement, and brand integrity • Partner with businesses on a retainer basis to refine their presence and scale sustainably

• Created detailed content briefs to optimize MasterClass articles for Google's first page. • Conducted competitive keyword research to identify high-volume opportunities. • Provided strategic keywords for B2B articles targeting employers and HR professionals. • Managed tight deadlines to support the SEO team’s goal of 600+ articles per quarter. • Sourced and curated engaging stock photos for articles. • Performed Quality Assurance (QA) on all SEO team articles within the content management system.

• Created, scheduled and distributed more than 40 social media posts daily centered on pop culture, music and politics, regularly reaching Rolling Stone’s 6+ million followers • Adopted Rolling Stone’s quick-witted tone and language to write and edit social copy that enhanced brand’s identity and resonated with their diverse group of readers • Prioritized time-sensitive content to effectively and ethically deliver breaking news • Demonstrated extreme organizational skills, attention to detail and ability to adapt to Rolling Stone’s fast-paced and rapidly changing work environment

• On camera reporting of GLAAD Awards, premiere of Emmy award winning show "Pose" and debut of Lin-Manuel Miranda's "In The Heights"

-Developed digital strategies for award-winning Bronx public access network to reach the company's 1 million active viewers across social media and Bronxnet’s official website. -Engaged with BronxNet’s audience through digital storytelling by writing 15-20 articles a week on local events, health workshops, Bronx history, community service and job opportunities -Integrated video content with articles to encourage viewers to watch BronxNet’s shows -Enforced on-brand content guidelines and developed an editorial calendar to ensure content is published consistently and reflects BronxNet’s mission and values -Reported analytics weekly to ensure social media team were on track to meeting quarterly goals -Produced original posts and copy for BronxNet’s Twitter, Facebook, LinkedIn and Instagram -Led weekly and biweekly meetings with cross-functional teams and key stakeholders to cultivate relationship and maintain ongoing collaborations -Demonstrated solid critical and analytical thinking skills with excellent written and communication skills to create consistent and compelling editorial content and social storytelling

• Pitch and write articles for online and print platforms, working on both short- and long-range deadlines with multiple staff editors. • Wrote 5+ features that highlighted Black women, helping to diversify the website's content • Wrote music articles promoting up and coming artists • Worked closely with the Managing Editor to ideate new articles • Assisted with research, story development and fact checking.

-Assigned 20-25 high school and college interns per semester to various studio operation roles—including camera operation, floor management, and control room positions—implementing a bi-weekly rotation for comprehensive production training. -Operated studio cameras for BronxNet’s live morning and evening programming, assisting in high-quality broadcast production. -Managed studio operations as a floor manager while coordinating production elements with the crew. -Assisted in teleprompter operation for various hosts and correspondents. -Supported field production by shooting video packages and occasionally serving as an on-site reporter.