Jarrod Michael
Operations Manager @ RezExpert Australia & New Zealand
About
Commercially driven Business Development & Brand Strategist with 25+ years’ experience building, repositioning, & leading businesses across retail, manufacturing, tourism, & digital platforms. Proven ability to identify market gaps, develop differentiated brand strategies, & drive customer engagement through a deep understanding of human behaviour & decision-making. Founder of multiple ventures & experienced in both startup & established business environments. Personally mentored in leadership, culture, and high-performance environments by Paul Roos (Paul Roos Development), with practical application across business and community sport. Passionate about purpose-driven work that creates long-term impact for people, communities, & future generations.
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Australia
Information Technology & Services
GEO / AEO Website Development, Content Strategy, Startup Development, Digital Marketing, Stakeholder Engagement, Team Development, Leadership, Market Repositioning, Brand Strategy, Business Development
Experience
Operations Manager
RezExpert Australia & New Zealand
Emu Park, QLD
RezExpert, booking software, servicing global tourism & accommodation markets. - Lead operations & marketing, aligning Australian delivery with global strategy - Specialise in brand & market repositioning within a competitive SaaS environment - Apply AI insights & GEO/AEO website building, to enhance digital performance & visibility - Increased organic Google ranking from outside top 20 pages to top 3 on page 1. - Lead teams & drive customer journey improvements - data & behavioural insights
Founder
Women Are Changing The World
Emu Park, QLD
Women’s mental health prevention initiative focused on personal & social connection - Designed & developed a for-purpose startup - addressing internal & external disconnection - Created a hybrid model combining content, community, & partnerships - Built early-stage strategy including MVP development, partnerships, & funding pathways - Positioned the brand around social impact, prevention, & long-term generational outcomes - Engaging national partners & exploring scalable program delivery across Australia
Co-Founder
The Camping Guru P/L
Sunshine Coast, QLD
The Camping Guru (Eco-Tourism Startup) | 2016 – 2022 - Transitioned personal brand into Cultural eco-tourism venture - Developed content-driven audience & brand identity - Built digital presence through video, storytelling, & education - Venture paused due to COVID-19 & external factors
Chief Operating Officer
Cheese Therapy
Australia
Cheese Therapy | Jul 2022 – Dec 2022 - Led closure of Victorian distribution centre & operational wind-down - Supported strategic planning for successful equity crowdfunding campaign - Worked with external partners including Birchall for capital raise preparation
Family Business
Camping Country Australia
Sunshine Coast, QLD
- Led long-term evolution from traditional retail to digitally influenced business model - Positioned business against major national competitors through brand differentiation - Oversaw operations, marketing, product selection, & customer engagement strategy - Built strong regional reputation through education-based selling & community connection
Founder
The Camping Guru (Personal Brand)
Sunshine Coast, Queensland, Australia
Created and developed a successful Personal brand as a point of difference to the camping industry’s new National / Multi-National competitors (ie: BCF & Anaconda). Now signed over to our new Australian Eco/Tourism adventure Start-Up (As Above)
Manufacturing & Sales
Bushman Campers
Queensland, Australia
- Family-founded business producing Australian-made camper trailers - Contributed across design, manufacturing, & sales - Over 3,000 units produced & distributed before business sale
Product Design & Development Contributor
The Great Outdoors (Aust & NZ)
Sydney, NSW
- Contributed to product innovation across Australian & New Zeal& markets - Participated in product development committees - Supported design & rollout of camping products now distributed nationally
Jarrod Michael's Contact Information
Phone
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