Jarrett Vaucher

We help marketplace sellers unleash their data to drive growth.

We create curriculum and provide coaching and community to equip teachers of English Language Learners, the fastest growing student population of K-12 students in the US.

Currently, I am extending my scope from my previous role in Loyalty Analytics to continue Copa´s digital transformation and have: • Founded, hired and leading a diverse 9 person analytics team that is embedded and centralized in the commercial organization, with the charter to transform data into valuable digital assets that generate value for our customers and Copa Holdings • Drive the commercial data strategy, roadmap execution, and adoption, for a multi-million dollar portfolio of data products that which is comprised of 3 programs - customer analytics, performance insights and tools and self-service enablement • Leveraged loyalty data assets to create new revenue streams by co-developing and bringing to market +7 customer-facing products (Miles as a Currency, Co-brand Credit Cards etc.), which have generated +$XXMM in new revenue • Successfully utilized customer data assets to influence loyalty product and program direction to ensure program benefits are delivered to our members along their customer journey in order to retain and strengthen our industry leadership in net promoter score • Curated +10 of data products and decision tools for enterprise consumption (C-suite, Sales, Pricing Strategy, Revenue Management) which have generated an incremental +10% of passenger revenue ( +$250MM in contribution ) • Product lead for the redesign and development of 2 core enterprise databases (1) Passenger tickets and fees and (2) Industry market intelligence database for airlines and agency sales, while reducing latency and produced annual savings of over $.5MM in data acquisition costs • Business lead for enterprise self-service analytics capability, overseen from proof of concept to user enablement, for both our enterprise data visualization platform (Tableau Product Suite) and data prep and advanced analytics platform (Alteryx Product Suite), current footprint is over 1000+ users with penetration in 25+ business units

• Launch executive team member for Copa´s new coalition loyalty program, ConnectMiles, program went live on July 1st, 2015, took the program from design to growth phase •Achieved the program´s conversion goal, by targeting and converting existing United MileagePlus Premier customers to ConnectMiles Prefers, which resulted in a 55% conversion rate, that generated $XXmm in mileage accrual savings in Year 1 • Pioneered the ConnectMiles end-to-end data environment, from strategy to database design to end-user consumption and enablment • Successfully managed a 7 figure project budget and directed the efforts of 15+ people in the creation and delivery of the enterprise´s first proprietary customer database • Led the program's database marketing capability and performance measurement. Created segments for email marketing and member lifecycle (CRM) campaigns from acquisition, retention to re-activation, optimized using A/B testing and control groups, jointly achieved over $9MM+ in incremental revenue and partner mileage sales in Year 1 • Established program metrics and developed automated Tableau dashboards and decision tools for the programs 6 business units -Marketing, Product, Co-brand Partners, Partner Marketing (Air, Hotels & Cars ), Operations and Service Center, scaled to + 60 users in Tableau Server, leveraged dashboards to lead monthly business reviews with Top management

• Delivered product enhancements to Copa´s network by expanding to new markets, adding capacity in existing markets and optimizing schedules to passenger preferences to deliver optimal schedules using SH&E´s Networks simulation software, generating more than $11MM in passenger revenues and sustaining our regional leadership as the "Hub of the Americas" • Built an innovative Day of Week (DOW) scheduling tool using Alteryx's data integration capabilities to optimize seasonal capacity, which generated more than $3MM in business value in the first year of inception • Managed the Flight Profitability System (FPS) and reported insights and network recommendations to top management and board of directors regarding cost variance, revenue opportunities and led the cross-functional implementation of the resulting decisions • Curated strategic analytics by blending industry data sources for demand, capacity and market share and utilized those assets to co-facilitate weekly pricing and revenue strategy meetings to define current and future tactics

• Developed and implemented Copa´s distribution strategy with key partners like Expedia, Kayak, Orbitz, Despegar which represented over 7% of company revenue in 2012 • Led analyses for contract negotiations and reduced incentive expenditures by more than $500K annually • Built data models for digital channels and disseminated to the enterprise leveraging Tableau

• Managed 5 school campuses in an impoverished community in rural India • Administered education to 400 students and directed 40 staff members • Allocated and monitored the annual operating budget of $120,000 • Developed and implemented processes to improve operational efficiencies and quality of education rendered