Jaro Popowic

Chief Brand Lead @ Mercuryo

About

Developing and growing Mercuryo brand in Crypto, Web3 and Fintech industries across the global markets. Senior Business Leader with solid tech and marketing expertise with more than 25 years experience in business, marketing and product launches, biz development, biz management and biz performance. I have successfully founded businesses growing them from startups to the biz sale to the international partners. I have been scaling up businesses across different markets opening branches, recruiting teams and making operation profitable. Industries: Crypto, Payments, Automotive, Fintech, Banking, Retail – B2B and B2C, Sports Revenues: 10-100 mio USD; project budgets 0,5-3 mio USD Team: up to 3000 people

Country

Cyprus

City

Limassol Municipality

Industry

Financial Services

Skill

Communication, Leadership Development, Client Relations, Problem Solving, Social Advertising (Social Issues), Market Analysis, Leadership, Entrepreneurship, Account Management, Interactive Strategy, People Management, Integrated Marketing, Strategic Planning, Strategy Development, Business Strategy, New Business Development, Digital Marketing, Business Planning, Marketing Strategy, Change Management

Experience

Chief Brand Lead

Mercuryo

2022-3 - Present · 4 yrs 7 mos

Cyprus

Corporate Trainer, Consultant

CBSD

2021-5 - Present · 5 yrs 5 mos

CEO

Pro-Store.online

2019-9 - 2020-5 · 9 mos

• B2B e-comm marketplace for SMB retail businesses • Developed MVP within 6 months with mobile first approach, machine learning, big data and personalized approach to customer journey • 10 000 small businesses reached in 3 months • Resident at Skolkovo Innovation Center (https://files.data-economy.ru/Reg/RegionCasesR11_11.pdf)

CEO

Actis® Wunderman

2014-9 - 2019-9 · 5 yrs 1 mo

• Complete business turn-around – business transformation, new team, operational effectiveness, product portfolio review • Grown business with Global international clients: GSK, Microsoft Nestle; Ford; Mastercard from 5% to 35% of Revenue • Annual biz growth – 10% • Team of 180 people: product development, coding, mobile, creative, communication

Managing Director

ENGAGE/DigitasLBi

2010-5 - 2014-9 · 4 yrs 5 mos

• First on the market digital and interactive business launch to affiliate with DigitasLBi • Business development – local and international clients split 60%/40% • Business growth 20% a year • Team of 80+ people

CEO

Progression Group

2001-7 - 2010-6 · 9 yrs

• 2010: Setup, developed and managed 7 business units with more than 500 people across CIS territories. • 2008: Took the companies through the 2008 financial crisis and developed new expertise and talents, which increased the value of the companies • 2008: Fulfilled due diligence process for the merger with WPP Group • 2007: 50% revenue growth. Company of 120+ employees, developed new services including Digital, Trade Marketing, CRM, Shopper Marketing, etc. Some services were developed into independent profit centers • Setup the financial and business targets; managed the relationships and integration of processes and resources; created the principles and policies in working with clients, managed the financial results and structures, responsible for the final creative solutions which are delivered to the clients • The Agency work was rewarded at most prestigious local and international festivals as Effie, MIAF, KIAF etc

Managing Director

TMA-Draft

1995-7 - 2001-7 · 6 yrs 1 mo

• 2001: Largest marketing agency of with more than 180+ full-time employees • 1998: Built an affiliation partnership with the international agency – Draft Worldwide • Responsible for coordination of major company resources and cross-functional team to provide the best services for the clients • 1995-1998: Responsible for business development, biz growth 30% a year • 1995: Built from zero and managed one of the first BTL agency in Russia