Jared Collum

Led end-to-end ecommerce function for a premium fitness equipment brand across Amazon (13 global territories), Shopify D2C, and TikTok Shop. Authored the FY27 Integrated Annual Ecommerce Plan and built bespoke multi-territory tracking and analytics infrastructure.

Building a partnership and delivery obsessed Client Services department supporting overseeing project planning and delivery for: GA4/GTM Configuration GA4/GTM Training GA4/GTM Optimisation Data Visualisation/BI CRO Weave data into the heart of your business with #FabricAnalytics I have joined Fabric-Analytics to support an exhilarating period of growth. Working alongside the 2-founders, I'm responsible for developing a Client Services strategy that supplements the intimate level of engagement that both want to maintain with all client partners.

In a continuously developing role, I started tasked with transforming the customer experience by introducing automation to standard CX workflows and scaling the supporting CX team at pace with the brand. Through the ownership of strategic external partnerships, my focus very quickly broadened to taking overall responsibility for the execution of strategy, analysis of KPI/SLA, and appropriately timed commercial negotiations accounting for cumulative cost savings in excess of £4m.

Spearheaded eCommerce strategy and customer experience initiatives, driving a +200% YoY increase in online revenue for this high-growth fashion brand.

Supporting the day to day management and development of one of the companies largest accounts. Utilising MI to report on and analyse daily, weekly & monthly performance against targets. Maximise revenue for both clients and Convergys whilst maintaining an exceptional standard of customer service. Manage new and ongoing projects across the account minimising risk and maximising success.

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