Jaquelyn Loya

• Lead quantitative and qualitative analyses to measure the impact of advertising campaigns on brand perception and sales performance. • Design and execute research strategies to evaluate media effectiveness, integrating insights across paid media, social, and digital campaigns. • Collaborate with internal teams, including ecommerce and brand strategy, to translate marketing data into actionable growth insights. • Analyze consumer and category trends to inform go-to-market strategies, promotions, and audience engagement efforts. • Manage first-party and syndicated data sources to optimize campaign performance and customer segmentation.

• Deliver strategic planning in methodologies that drive insight through primary and secondary research and measurement across multiple industries • Develop and implement data analyses, project management, and other strategies that optimize statistical efficiency and quality • Provide client and competitive insights including weekly, monthly, and mid-campaign analytics • Maintain the cataloged metrics within the shared campaign database and leverage the archived data to improve future campaigns • Managed 3 analysts

• Implemented standardized analytics that created monthly, quarterly, and annual reports on financial KPIs and improved insights into the organization thus securing client relationships with the company • Utilized predictive analytic tools to ensure the business was executing outcomes based on forested volume for clients by utilizing an algorithm that aggregated data from a client’s online activity to forecast future sales and fulfillment • Monitored inventory stock levels and invoicing/financials, to ensure PFS was within service level agreement with global compliance, using SAP system. • Built strong relationships with client understanding their needs, brand, and competitive market

• Cull institutional data to inform the enrollment strategy • Use of SLATE CRM, MarketView, NRCCUA, and any tool available to understand ACU’s comparable market data • Assist enrollment staff with advanced filter preparation and database needs • Support the Vice President of Enrollment and Student Life with ad hoc research using institutional and market data for both enrollment and student success • Ensure prospective student name acquisitions are regularly and consistently acquired from campus partners (athletics, camps, alumni, the website, etc.) and all other viable sources • Write and execute campus-wide email campaigns

• Contracted to collect, analyze and visualize research for equity, diversity, and inclusion strategies. • Utilize standard reporting technologies to create, manage and maintain reports.

• Analyzed best practices to influence processing for high application volume. • Create and analyze reports for university dissemination and use predictive models and analysis to focus on recruiting efforts and guide recruiting decisions. • Built relationships with prospective student pool via e-mail, personal visits, and phone, ensuring an accurate database to improve yield and efficiency. • Public speaking through presentations at various territory and campus events.