Jaouad ouarh

E-commerce & Digital Marketing Project – Luxalry @ Luxalry

About

Retail store manager with over 10 years of hands-on experience in store operations, team coordination, merchandising, stock management, and customer service. I grew professionally on the shop floor, learning how to organize teams, improve product presentation, and drive sales through strong customer experience and operational discipline. I have managed daily store activities, coordinated sales teams, optimized inventory, and ensured smooth store performance while maintaining high service standards and achieving commercial objectives. Alongside my retail career, I developed a strong interest in digital marketing and e-commerce through my personal project, Luxalry, where I worked on branding, product positioning, content creation, and online store development. This background helps me better understand customer behavior, sales performance, and product value from both offline and online perspectives. I am passionate about teamwork, leadership on the field, and building efficient retail environments that combine organization, energy, and results.

Country

Morocco

City

Agadir

Industry

Marketing & Advertising

Skill

E-commerce Operations, Product Positioning, Brand Development, Conversion Rate Optimization (CRO), Customer Behavior Analysis, User Interface/User Experience (UI/UX), Product Positioning (Marketing), Retail Management, Team Leadership, Merchandising, Stock Control, Store Operations, Problem Solving, Team Coordination, Sales Operations, Visual Merchandising, Teamwork, Communication, Store Management, Warehouse Operations

Experience

E-commerce & Digital Marketing Project – Luxalry

Luxalry

2021-1 - Present · 5 yrs 9 mos

Fès-Meknès, Morocco

- Building and developing an e-commerce brand specialized in dietary supplements and cosmetic products. - Creating product pages, offers, and persuasive product descriptions focused on customer needs. - Designing brand visuals and marketing materials using Canva and other tools. - Planning and executing digital marketing strategies (Facebook Ads, content, and positioning). - Structuring the online store and optimizing user experience and product presentation. - Conducting market research and competitor analysis to improve product positioning. - Managing all aspects of the project independently: branding, content, marketing, and store setup.

Store Manager

Retail Store – Fes

2020 - 2024 · 4 yrs

Fès-Meknès, Morocco

- Full management of daily store operations. - Leading and coordinating the sales team. - Monitoring sales performance and achieving targets. - Managing and optimizing stock to ensure product availability. - Implementing commercial actions and promotions to boost sales. - Improving customer experience and handling complaints effectively. - Organizing merchandising and product display in-store.

Warehouse Manager

Logistics Warehouse – Fes

2017 - 2019 · 2 yrs

Fès-Meknès, Morocco

- Supervising logistics operations: receiving, storage, and shipping. - Organizing and controlling inventory. - Optimizing stock management procedures to reduce shortages and losses. - Coordinating with suppliers and internal teams. - Implementing solutions to improve operational efficiency and productivity.

Retail Sales Assistant

Retail Store – fes

2015 - 2017 · 2 yrs

Fès-Meknès, Morocco

-Welcoming and advising customers in their product choices. - Making sales and building customer loyalty. - Restocking shelves and maintaining store organization. - Participating in inventory and visual merchandising. - Contributing to improving product presentation.