Jan Yun-Chen Tsai
Senior International Brand & Marketing Specialist @ Chroma ATE Inc.
-
United Kingdom
Medical Device
Brand Strategy, Brand Management, Brand Development, Brand Architecture, Project Management, Exhibition Planning, Strategic Marketing, Marketing Event Planning, Marketing Management, Teamwork, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Adobe Photoshop, Adobe Illustrator, Customer Service, Marketing Strategy, Social Media
Experience

Senior Marketing Specialist
New Taipei City, Taiwan
- Acted as the regional marketing representative and main contact for marketing on behalf of HQ Product and Marketing. Responsible for supporting and integrating resources for subsidiaries in the UK, Spain, France, and Germany, and executing marketing events and client collaboration projects across non-subsidiary regions. - Demonstrated and developed skills including teamwork, collaboration, creativity, strategic marketing planning, presentation, copywriting, project management, and budget management through involvement in various projects and campaigns with different stakeholders Project Highlight: - Exhibition & Conference Planning (end-to-end): EWMA 2023, MEDICA 2022, EPUAP 2022, ERS 2022, MEDICA 2021, and EPUAP 2021. - Company Global Rebranding Project - Taiwan Bureau of Foreign Trade – International Market Development Project (IMDP) 2022: - CPAP Mask Business Partner Development Project - WiZARD Adventures - Branding Videos / Subsidiary Branding Videos: 2020 Thank you, frontline worker! Apex Medical

Account Manager
General Wiring Components LTD
Tainan City, Taiwan
Development: Business Acumen, Account Management, Problem-solving, Marketing Planning, Cross-functional Collaboration, Project Management, - Managed five key accounts across Taiwan and international markets, ensuring high customer service and quality standards in handling inquiries and orders. Coordinated marketing campaigns and events, including offline exhibitions and email initiatives. Developed and implemented post-event marketing SOPs to optimise effectiveness. - Demonstrated strong teamwork and cross-functional collaboration skills, integrating an ERP system and working closely with senior management to enhance customer service processes. Applied practical problem-solving skills to manage customer expectations, aligning with manufacturing capabilities and logistics planning. Proficient in project time management and adept at resolving challenges.
Education

Marketing and Management
Semester 1: Strategic Marketing Management Accounting and Financial Management Managing People and Organisation Semester 2: Global Brand Strategy Integrated Marketing Communications Retail Marketing and Management Management Skills and Personal Development Semester 3: Integrated Business Decisions Buyer Behavior and Interactive Marketing Management Skills and Personal Development

Media Studies
Year 1 : Analysing Film and Television Interrogating Culture Media Industries Media, Society and Power Understanding Media Cultures Year 2 Beginners' Japanese Contemporary Mediascapes Film Theory Introduction to Video Production Researching Media Television Studio Production Year 3 Film, Television and Media Studies Dissertation Gender and Genre in Contemporary Cinema Magazines Women, Islam and Media
Jan Yun-Chen Tsai's Contact Information
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