Janani Manickaraju

Digital Marketing Strategist @ Adfuel

About

Experienced digital marketer with digital marketing agency experience with advanced skills in digital marketing, strategy, ad-campaigns, and projects. Expertise in paid media channels, keyword research, digital marketing, online marketing, and Facebook marketing. Excellent marketer graduated from Seneca college in business management and marketing.

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

DesignXM, Collaborative Problem Solving, Data Analysis, Client Relations, Digital Strategy, Digital Marketing Agencies, Digital Marketing Analytics, Social Media Optimization (SMO), PPC, Digital Display (Programmatic) Specialist, Facebook Advertising, Paid Media Advertising, Lead Generation, Facebook Marketing, Microsoft Word, Display Advertising, Salesforce.com, E-Commerce, Account Management, Google Ads

Experience

Digital Marketing Strategist

Adfuel

2023-1 - Present · 3 yrs 9 mos

Ontario, Canada

• Digital Media Planning and Digital Media Buying. • Digital Display Campaign management (development & optimization). • Paid Social Campaign Management. • Build, launch and manage media campaigns for clients. • Conduct ongoing competitive analysis of other websites. • Write and review creative ad copy. • Assemble media proposals. • Weekly client digital media campaign reports. • Handle client expectations and present reports/suggestions on weekly or bi-weekly calls.

Digital Marketing Specialist

SearchMax

2019-4 - 2020-12 · 1 yr 9 mos

Colombo,Sri Lanka

• Develop digital marketing strategies for clients. • Collaborate with marketing team on campaign planning, implementation, and budget management. • Optimize ad copy and landing pages for search engine marketing. • Manage campaign performances against set key performances indicators. • Conduct ongoing competitive analysis of other websites. • Develop and support digital brand presence by contributing various content including writing copy, posts, blogs etc.

Sales and Marketing Executive

DishTV

2016-6 - 2018-3 · 1 yr 10 mos

Colombo, Western Province, Sri Lanka

• Key accounts preparation and execution. • Process designing to develop both sales and service operation. • Revenue growth analyze and expansion. • Digital marketing development and improvement plans. • SMS Service and dunning message management. • Designing and execution of promotional SMS and dunning messages.