Jannatul Firdaus Keya

Senior Marketing Executive @ YOYOSO Bangladesh

About

I am a passionate and results-driven Marketing Professional with over two years of hands-on experience in developing impactful marketing strategies, leading teams, and driving measurable business growth. Currently, I am working at YOYOSO, where I play a key role in marketing strategy development and team leadership, ensuring brand consistency and high-performance execution across campaigns. At YOYOSO, I have successfully planned and executed a historic grand opening, along with multiple high-impact marketing initiatives that significantly boosted brand visibility, footfall, and engagement. My responsibilities include end-to-end campaign planning, media buying, content strategy, communication planning, and team coordination, all aligned with business goals and ROI optimization. I bring proven experience across diverse industries including fashion, FMCG, real estate and lifestyle retail brands like YOYOSO with a strong ability to adapt strategies based on market behavior and brand positioning. I thrive in fast-paced environments where creativity meets data-driven strategy, and I am deeply committed to delivering innovative marketing solutions that create real business impact. Let’s connect to explore how my strategic mindset, leadership experience, and execution skills can contribute to your brand’s continued success.

Country

Bangladesh

City

Dhaka

Industry

Apparel & Fashion

Skill

Content Management, Digital Marketing Media, Consumer Branding, Brand Building, Media Buying, Marketing, Team Building, Negotiation, Sales Management, Trade Marketing, Trade Promotions, Human Resources (HR), Digital Marketing, Brand Management, Leadership, Interpersonal Skills, Sales, Teamwork, Communication, Time Management

Experience

Senior Marketing Executive

YOYOSO Bangladesh

2025-6 - Present · 1 yr 4 mos

Bangladesh

Senior Executive, Marketing

Purple Care LTD.

2024-5 - 2025-6 · 1 yr 2 mos

Dhaka, Bangladesh

Developed and executed brand strategies that boosted market presence and enhanced customer loyalty. Managed paid media campaigns, optimizing budget utilization to ensure high ROI. Collaborated with the creative team to oversee content creation for digital and offline channels, ensuring consistency in brand messaging. Conducted regular market analysis to align marketing strategies with industry trends and competitor activities.

Digital Marketing Executive

building technology & ideas ltd. - bti

2023-8 - 2024-5 · 10 mos

Spearheaded content marketing campaigns, driving audience engagement and brand awareness. Managed and grew the company’s presence on social media platforms, building a strong online community. Monitored the performance of digital campaigns, adjusting strategies to maximize impact and ROI. Worked cross-functionally with design, sales, and operations teams to ensure alignment with overall marketing goals.

Trade Marketing Intern

Square Toiletries Limited

2023-1 - 2023-4 · 4 mos

Dhaka, Bangladesh

Supported the planning and execution of trade marketing strategies to increase product visibility in key markets. Conducted in-depth research on consumer behavior and market trends to identify new opportunities. Collaborated with the team to organize in-store promotions and events that drove customer engagement. Assisted in creating presentations and reports for management, showcasing campaign outcomes and insights.

Chief of Media Communication

UIU Marketing Forum

2019-12 - 2021-4 · 1 yr 5 mos

Dhaka, Bangladesh

Social Media Executive

Backspace

2020-8 - 2021-1 · 6 mos

Dhaka, Bangladesh

Managed day-to-day operations of the company’s social media platforms, increasing brand engagement. Designed and executed content calendars, creating posts aligned with brand voice and objectives. Fostered audience growth by engaging with followers, responding to queries, and building an active community. Analyzed social media metrics to refine strategies and improve post performance.