Janna Magabilen

• Leading the creative team in harnessing the power of TikTok, Facebook, Instagram, LinkedIn, Twitter, and YouTube to produce captivating campaigns that could increase followers and brand reach. • Expertly planning digital marketing campaigns, encompassing Google Ads (search and display), email marketing, and social media initiatives. • Analyzing and reporting on the performance of all digital marketing efforts, measuring ROI and KPIs against set goals. • Identifying valuable trends and insights, using data-driven decisions to optimize campaign spend and performance. • Innovating and brainstorming growth strategies to elevate the brand's online presence and customer acquisition. • Collaborating with internal teams to develop effective landing pages and enhance user experiences to drive conversions and customer satisfaction. • Conducting market research and competitor analysis to identify new opportunities and stay ahead of industry trends. • Managing content marketing strategy, including blog posts, articles, videos, to engage the target audience and drive organic traffic. • Managing paid advertising campaigns across various channels, such as Facebook Ads, Instagram Ads, TikTok Ads, Investing.com Ads, MetaQuotes Ads, and Google Ads. • Implementing search engine optimization (SEO) best practices to improve the website's organic search ranking and visibility. • Tracking and analyzing website analytics to understand user behavior and identify areas for improvement in conversion funnels. • Utilizing marketing automation tools to streamline campaigns and nurture leads throughout the customer journey. • Manage the content calendar to ensure a consistent and strategic approach to content distribution. • Staying updated with the latest digital marketing trends and technologies, and integrating innovative ideas into campaigns. • Managing budgets for various marketing initiatives and ensuring cost-effective allocation of resources.

• Responsible for onsite experience, conversion rates, and other website performance KPIs • Create visual content using Adobe tools such as Photoshop, Premiere Pro, After Effects, etc. • Reputation management - Creating excellent articles about the company to influence online information in shaping public perception, and making sure that bad reviews are being addressed, verified, responded, and resolved. • Manage all the social media accounts resulting to driving traffic to the website, generate leads, increase brand awareness, and increase organic reach. • Collaborate with internal teams to create landing pages and optimize user experience. • Manage marketing strategies across multiple global territories with a customized approach according to regional audience interests. • Manage events such as Forex expos from coordinating with the organizer, providing promotional items, to setting up the booth. • Prepare marketing budget that outlines the costs on marketing and allocate funds for different marketing strategies.

• Managing Global Requirements/Requests - Either gathering of data (projects details/initiatives/company culture), or producing materials to be used for the global campaigns (like CEMEX Go/health & safety initiatives, and awards/contests) • Conveying company’s messages both internally and externally through digital and printed publications including writing emails to announce business unit updates and important CEMEX global news. • Managing Corporate Social Responsibility (CSR) - Working in partnership with HR department, charities and other groups like Dubai Cares, EEG, etc. Organizing participants or volunteers for registration (sending updates to employees like agenda, location, etc. • Support the market intelligence activities focusing on competitors tracking, market information, ERM, customer profiling and analysis • Providing digital visual contents (graphic designs) using Adobe Photoshop or producing/editing videos using Wondershare Filmora. • Manage marketing content, creative and messaging platforms for all digital tactics to include SMS & e-mail marketing campaigns, Google Ads, social media, etc. • Analyze marketing campaign performance data and prepare presentations and reports • Generate, edit, publish and share web content (text, images, video or HTML) to strengthen corporate image, enhance brand awareness and promote customer engagement • Work with Planning and Administration Director for public relations activities and external communication • Support activities related to sustainability information in the UAE • Generating social media and website performance weekly reports using tools such as Google Data Studio, Hootsuite, Microsoft Power BI, Google Anaytics, etc.

• Managing ITAC technical team in handling SEO (Search Engine Optimization) maintenance works • Approves design campaigns to promote clients’ campaigns • Monitor website metrics to foresee trends or graphs and keep tabs on traffic • Managing a large database of global contacts for outbound marketing purposes • Working with digital world’s leading tools to perfect the marketing tasks • Collaborating with local regional teams to drive localized digital campaigns • Managing and monitoring the budget for Pay-Per-Click (Search Engine Marketing) campaigns to ensure that it’s maximized • Penetrating online communities or groups primarily through social media • Managing reputation management that is to post positive blogs or reviews to make the negative commentary display less prominently in search results or on social media sites. • Meet or exceed targets relating to revenue growth, activities and profit margin.

• Managing marketing campaigns and updating social media accounts • Identifying growth opportunities • Ensuring that every campaign is communicated and understood across the business • Planning and executing web, email and social media advertising campaigns • Constantly finding ways to improve or increase revenue • Monitoring competitor social media activity, websites and email newsletters • Develop strategies to maximize the campaigns effectively through inbound and outbound marketing

• Use questioning and listening skills that support effective telephone communication. • Understand the impact of attitude in handling calls professionally • Effectively deal with job stress, angry callers, and upset customers • Use the most appropriate way to communicate with different behaviour types on the telephone • Apply the elements of building positive rapport with different types of customers over the phone • Apply the proper telephone etiquette to satisfy various customer situations • Apply appropriate actions to effectively control a telephone call • Identify voice skills and how to enhance a good telephone presentation