Janine Colavita

• Develop and execute product communication plans for market shaping, data milestones, approvals, launches, and disease awareness. • Direct enterprise-wide change communications for major organizational restructures and leadership transitions, ensuring clarity and engagement. • Manage communications strategies for M&A, divestitures, and integrations in partnership with cross-functional teams, ensuring stakeholder alignment. • Organize internal events and craft messaging to reinforce purpose, culture, and strategic priorities. • Led digital communications team to deliver content strategy that boosted brand visibility and increased social followership by 40%. • Led Organon’s brand strategy, architecture, narrative, values, creative identity, marketing assets, and digital presence post-spin from Merck, driving strong brand recognition.

• Served as principal communications advisor to the CEO, collaborating closely with the senior leadership team to craft executive messaging, thought leadership, and high-visibility organizational announcements. • Managed all marketing initiatives, including the successful launch of four brands and five websites. Created a robust social media content strategy and secured high-impact media opportunities. • Led submission development for industry recognition, securing over 200 awards across corporate, Best Place to Work, healthcare campaigns and people categories. • Played an integral role in achieving double-digit growth year-over-year working on all new business opportunities, elevating GCI Health from a boutique specialty start-up to a leading large global agency representing top healthcare companies. • Guided communications that support employee engagement, cultural initiatives, and change management efforts.

• Drove business development growth in the clinical trial space, targeting pharmaceutical, biotech, and medical device companies, resulting in a 30% increase in clients. • Led proposal development and pitch teams for new business opportunities, ensuring professional and impactful contract negotiations. • Developed strategic marketing initiatives by creating corporate marketing collateral, and presentation tools, enhancing the company's market presence and reputation. • Identified and cultivated partnership opportunities with patient advocacy organizations, expanding the company's network and fostering valuable collaborations that supported business growth.

• Led business development for clinical trial patient recruitment and retention programs, driving significant growth and client acquisition. • Exceeded sales targets by achieving 165% of quota in 2006 and 120% in 2007, earning top business development awards for those years, and consistently met or exceeded quota every other year. • Managed project budgets and financial forecasting, ensuring accurate and strategic planning to support business growth. • Supervised operations and media teams, optimizing performance and efficiency to enhance service delivery.

• Crafted strategic healthcare communications outreach plans for clinical trial recruitment, data releases, FDA approvals, medical meetings, product launches, and unbranded healthcare awareness campaigns, ensuring clear and impactful messaging. • Produced and pitched diverse media materials including print, video, and radio content, resulting in hundreds of successful media placements.

National Institutes of Health and Pharmaceutical Marketing