Janice Ng

- Own retail channel performance for The Home Depot account, managing sales, margin, key metrics and using data to identify risks, opportunities, and clear actions - Plan and execute the retail promotion calendar (events, features, digital campaigns), measure performance, and optimize future plans - Manage pricing and channel health by monitoring retail pricing, resolving conflicts, and addressing channel issues - Drive best-in-class merchandising & content by ensuring accurate, compelling product presentation across all touchpoints and auditing listings regularly - Partner with Product, Marketing, Supply Chain, Ops, and Customer Support to ensure launch success, minimize friction, and elevate the customer experience

- Collaborates with suppliers and cross-functional partners to manage content changes, SKU presentation, and brand performance throughout the product's lifecycle - Creates and leads presentations with stakeholders to share growth opportunities, project wins, analysis results, and to gain alignment on future opportunities - Partners with stakeholders to build project plans that support strategic growth, drive incremental revenue, and improve the online experience to drive conversion

- Drove a +38% increase in SEO visits and an +11% increase in product page views for a lighting online business by implementing a customer-focused digital content strategy based on search and purchase data - Collaborated with cross-functional teams to refine site taxonomy, navigation, and internal linking structure, enhancing user experience and search performance - Developed keyword-rich content guidelines for product pages, ensuring alignment with SEO best practices and internal branding requirements

- Drove a 350% YOY increase in email marketing revenue by developing full-funnel lifecycle marketing campaigns, optimizing messaging and utilizing audience segmentation - Developed cross-channel digital marketing content strategies tailored for both B2B and DTC audiences, leveraging customer insights and A/B testing to drive engagement and conversion - Managed CRM campaign execution through refining automated workflows, ad hoc communications, and retention strategies to enhance customer lifetime value

- Increased community engagement with core audience through social media channels - Directed and implemented creative projects - Collaborated with each department to prepare print and digital materials - Developed and maintained relationships with media - Proofed and edited content for consistent messaging

- Redesigned and launched a social media campaign for smoke-free multi-unit housing in Nashville - Managed social media accounts for the Metro Nashville Public Health Department's tobacco division - Designed daily social media graphics, informational flyers, posters, emails, and other communications materials to communicate the importance of going tobacco-free to the Nashville community - Developed and implemented social media ads to increase brand awareness of Metro's tobacco efforts in the community - Established community outreach plan for smoke-free multi-unit housing initiative

- Managed social media accounts and created social media graphics for daily postings - Maintain content to promote books and authors across various social media platforms - Crafted press releases for the promotion of books and authors