Janice CJ Ma

I’m a creative-led marketing leader who builds brands through ideas, culture, and intentional creation. My work sits at the intersection of brand strategy, storytelling, and creative execution — shaping how brands show up, what they stand for, and why they matter. I believe marketing is not just about amplification, but about making things worth amplifying. Across global and regional roles at Adobe, LVMH, and Estée Lauder Companies, I’ve worked on brands where craft, creativity, and cultural relevance are non-negotiable. From creative technology to luxury and lifestyle, I’ve led initiatives that translate vision into coherent brand systems, resonant narratives, and meaningful experiences. I’m particularly drawn to building from ambiguity: evolving brand identities, launching new narratives, and turning abstract ideas into tangible expressions — whether through content, campaigns, or experiences. I work best where creation is treated as a strategic advantage. Today, I focus on brand and creative strategy, partnering with teams to build work that feels intentional, culturally aware, and enduring. I value clarity over noise, taste over trends, and ideas that travel.