Janice Lam

Senior Marketing Manager @ New Balance

About

With over 15 years of marketing and communications experience, I have developed expertise in retail marketing, press relations and strategic partnerships. As Senior Marketing Manager at New Balance, I led 360° marketing initiatives for the Hong Kong market, ensuring seamless translation of global and regional strategies into localized campaigns. My work emphasized integrated project planning, stakeholder management and cross-functional alignment across Product, Retail, Wholesale, E-commerce and agencies. I am committed to fostering strong collaboration and delivering cohesive brand messaging that enhances market presence and supports business objectives.

Country

Hong Kong SAR

City

Hong Kong

Industry

Apparel & Fashion

Skill

Press Relations, Retail Marketing, Strategic Partnerships, Media Relations, Internal Communications, Strategy, Trade Marketing, Digital Media, Business Development, Event Planning, Account Management, Storytelling, Digital Marketing, Communication, Market Planning, Project Management, Strategic Communications, Public Relations, Marketing Communications, Event Management

Experience

Senior Marketing Manager

New Balance

2022-12 - 2025-7 · 2 yrs 8 mos

• Acted as the Marketing Lead for the Hong Kong market, bridging Global/Regional leadership with local teams. • Developed and executed integrated project plans to translate annual brand vision into actionable campaigns. • Managed timelines, resources, and deliverables for all 360° marketing initiatives, ensuring alignment across Product, Retail, Wholesale, E-com, and PR Agencies.

PR Manager

Jaeger-LeCoultre

2018-3 - 2022-12 · 4 yrs 10 mos

• Served as the North Asia regional project lead for major brand initiatives, translating global brand purpose into localized programs. • Managed all aspects of high-profile events, including stakeholder partnership & management, vendor liaison, and logistics. • Acted as the primary liaison between Global HQ and regional markets, ensuring seamless communication and execution.

Project Manager

Jaeger-LeCoultre

2017-7 - 2018-2 · 8 mos

• Managed end-to-end project execution, ensuring alignment from concept to post-event reporting. • Acted as the primary liaison between Global HQ, local teams, and external partners for seamless communication. • Developed and implemented an influencer campaign strategy for major product launches, enhancing brand awareness.

Account Director

Propagate Marketing Communications Limited

2013-1 - 2016-3 · 3 yrs 3 mos

• Provided senior strategic counsel as the lead project director for luxury beauty and corporate clients. • Directed a team of 12 executives in executing large-scale projects and events, ensuring seamless delivery. • Managed comprehensive PR and marketing services, maintaining consistent brand messaging across multiple platforms.