Janet Olson

Janet Olson

Head Of Global Business Development & Partnerships

About

With over five years of experience in affiliate marketing, online marketing, and mobile advertising, I am a Senior Director of Partnerships at Tappa, a leading digital marketing agency. In this role, I manage and grow strategic partnerships with advertisers, publishers, and networks in the pay per call division, generating high-quality leads and conversions for our clients. I also leverage my domain expertise in affiliate marketing to provide insights, guidance, and best practices to our internal and external stakeholders, ensuring optimal performance and satisfaction. Previously, I was a Business Development Manager at AdMediary LLC, where I was responsible for developing and executing sales strategies, negotiating contracts, and expanding our pay per call division. I also worked as a Contract Consultant for SkipTheDishes, where I helped them rebuild and improve their affiliate program, increasing their revenue growth and user acquisition. My core competencies include affiliate marketing, online marketing, mobile advertising, network development, contract negotiation, data analysis, and ROI optimization. I am passionate about driving growth and revenue for businesses through innovative and effective digital marketing solutions. I value collaboration, creativity, and customer satisfaction, and I seek to bring diverse perspectives and experiences to the team.

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

Partnerships, Partnership Development, E-Commerce, Reporting Systems, Campaigns, Relationship Building, Marketing Campaign Management, Customer Acquisition, CPI, Cost Per Lead (CPL), Performance Marketing, Cost Per Acquisition, Analytical Skills, Problem Solving, Oral Communication, Performance Monitoring, Performance Metrics, Strategic Relationships, Build Strong Relationships, Marketing Programs

Experience

We Build Awesome

Head Of Global Business Development & Partnerships

We Build Awesome

2025-3 - 2025-5 · 3 mos

Toronto, Ontario, Canada

Tappa

Senior Director of Partnerships

Tappa

LinkedIn
2024-3 - 2024-12 · 10 mos

Toronto, Ontario, Canada

Media Lions Consultancy Ltd

Senior Partnership Manager | Pay Per Call | Lead Generation

Media Lions Consultancy Ltd

LinkedIn
2023-7 - 2024-2 · 8 mos

Greater Toronto Area, Canada

• Developing and maintaining relationships with external customers and partners. • Identifying and implementing marketing and sales strategies to increase sales. • Evaluating and analyzing the performance of existing partnerships and recommend measures to improve them. • Providing product and service updates and information to partners. • Managing and negotiating contracts and agreements with partners. • Ensuring that products and services meet clients expectations. • Researching and analysing opportunities for new partnerships and growth potential. • Participating in trade fairs and events to promote products and services. • Working closely with other internal departments to achieve objectives.

AdMediary LLC

Business Development Manager | Pay Per Call Division - AdMediary LLC

AdMediary LLC

LinkedIn
2022-10 - 2023-4 · 7 mos
Skip

Contract Consultant- Affiliate Marketing Manager

Skip

LinkedIn
2018-8 - 2018-12 · 5 mos

Toronto, Canada Area

Consulted and assisted SkipTheDishes in developing a successful affiliate marketing strategy with their existing affiliate program. - Evaluated SkipTheDishes current affiliate program and reviewed data analytics. - Network development. - Rebuilt their affiliate program. - Improved ROI. - Collaborated and recruited affiliate partners & agencies. - Increased revenue growth nationwide and new users growth to SkipTheDishes mobile app.

Hello Noir

Advertising Account Executive

Hello Noir

LinkedIn
2014-11 - 2018-6 · 3 yrs 8 mos

Hello Noir is a boutique digital marketing agency located in Toronto, Canada. Providing strategy, advanced technology & media services.

GlobalWide Media

Affiliate Marketing Manager I Mobile Division - Pulse Mobile

GlobalWide Media

LinkedIn
2013-11 - 2014-5 · 7 mos

Victoria, BC

CX Digital Media Inc.

Assistant Marketing Manager

CX Digital Media Inc.

2007-10 - 2008-12 · 1 yr 3 mos

Toronto, Ontario, Canada

- Planned and executed major projects with the CEO and VP’s. - Created marketing budget plans and ensure maximum ROI for each project - Coordinated with the creative design team, creating campaigns and weekly newsletters to the affiliate department and sales team. - Coordinated all tradeshow promotional materials, communicated with outside vendors to ensure booth setup and teardown run smoothly and effectively. - Brand marketing through social networking, such as Twitter, Facebook and Forums. - Direct Mail Marketing to clients regarding products and new service. - Managed all social events and materials for the company, negotiated contracts with venues. - Evaluated various processes within the organization, captured best practices and effectively communicated

AzoogleAds

Team Lead of Affiliate Service Department

AzoogleAds

LinkedIn
2004-2 - 2007-9 · 3 yrs 8 mos

Markham, Ontario, Canada

- Communicated information on new product, internal tools and client-facing technology to the affiliate service team. - Trained all new affiliate service reps on online marketing, affiliate network, and provide on -going support and guidance to the affiliate service team. - Managed all weekly meetings for the team. Discussed weekly goals and tasks. - Worked closely with project teams and assisted in project and service delivery; track and report on issues, involve appropriate resources to ensure successful resolution. - Manage AzoogleAds Reward Program: Researched potential vendors who could provide additional benefit to Azoogle’s incentive program for our clients. - Ensured client files are updated and maintained through CRM system. - Responded to inquiries pertaining to application status, login issues, fast tracking of applications and other related questions. - Oversee the delivery affiliate accounts and identifying major affiliate accounts to senior managers to ensure overall quality of service provided.

Janet Olson's Contact Information

Email

******@***.com

Phone

(**) *** ****

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