Janae LeVander

• Led integrated creative strategy across DTC channels, driving +20% revenue and +25% conversion YoY through full-funnel campaigns across Paid, Earned, Owned. • Developed go-to-market creative briefs, creative roadmaps, calendars, and brand messaging for global, seasonal, and evergreen campaigns. • Oversaw creative development for “Wear Good” global brand campaign ($175K) and led full creative direction for Fall 2024 photoshoot from concept through production. • Spearheaded TOMS 2023 rebrand to full-price positioning, increasing AOV by $25 and margins by 20%. • Developed test-and-learn frameworks, audience segmentation, design templates, and collaboration systems, providing strategic guidance to optimize creative based on KPIs and reduce design turnaround time by 40%. • Presented executive-level performance reports with qualitative and quantitative learnings to inform creative direction and future demand generation production strategy. • Managed agency partners, mentored direct reports, and ensured alignment and collaboration across internal and external teams. • Streamlined asset development across multiple sources, integrating content from in-house brand, organic UGC, influencer, affiliate, and paid media into cross-channel campaigns.

• Led brand marketing and campaign strategy for enterprise account (Sonos Speakers), managing $1.7M quarterly budget, across North America, Mexico, and Canada. • Created integrated go-to-market plans, creative briefs, and cross-platform messaging to support B2B and DTC growth. • Oversaw B2B gifting campaign on LinkedIn, driving $300K+ in incremental sales and strengthening brand. • Led $700K budget TikTok influencer campaigns; executed Meta and X (Twitter) promo campaigns achieving 2.5 GA ROAS with $140K spend over three days. • Served as lead agency contact, managing cross-functional teams, mentored direct reports; delivered executive-level performance reporting and optimization recommendations.

• Oversaw full-funnel integrated brand marketing strategy across 4 separate brands with $1M budget. • Planned, executed, and optimized paid social and google ads strategy to gross over $2,200,000 in 2021. • Achieved 8.8x ROAS on paid social and 4.4x on SEM by introducing audience segmentation, landing page optimization, and brand storytelling. • Owned campaign A/B testing roadmaps and landing page optimizations to support product launches, evergreen DTC and B2B lead gen campaigns. • Increased paid traffic to site by 10% YoY while 32% of all traffic to website came from paid ads in 2022. • Perform extensive competitor analysis to execute strategic media plans and forecast results. • Passion for knowledge sharing and staying up to date on current trends. Present findings to cultivate cross-functional collaboration via skills training webinars.

• I started my own digital marketing consulting agency running a full-service marketing consultancy for consumer lifestyle brands overseeing brand positioning, campaign strategy, creative direction, and content production. • Produced video and static content, managed content calendars, and integrated email and social campaigns across B2B and B2C. • Leveraged competitive research, brand audits, and audience insight to inform brand positioning. • Creative director to oversee captivating graphic design campaigns and eye-catching e-mail marketing campaigns by increasing open rates from 5% to 30% and generating leads to 2X conversions.

• Led digital and brand marketing for 10 hospitality and retail brands, including branding, social content, creative, influencer, and events. • Built brand identities, produced original creative (photo/video/copy) content creation, and launched integrated campaigns that doubled engagement YoY. • Created share worthy photography, visually appealing videography, and engaging copy targeted specifically for multiple media channels to grow audience 30%-40% each year. • Developed user-friendly websites blackiesbar.com, which raised $80,000 in e-commerce sales in 2018. • Browse my portfolio on creativisionmarketing.com for examples of my photography, videography, and website development.

• Founded Justice Productions in my first year at UC Berkeley to produce ethnographic music videos and documentaries exploring human rights. • Directed and produced full film production lifecycle: concept development, storyboarding, shooting, and post-production. • Led the Film Production department within the student-run 'DeCal' course, coordinating a team of writers, organizers, and editors to bring community-driven stories to campus audiences. • Collaborated with other departments within the class; Grassroots Organizing, Publications, and Event Organizing teams to integrate multimedia storytelling into broader human rights programming.

Media Studies Department Ambassador

UC Berkeley Full Ride Scholarship