Jana Kedroňová

Marketing and Communication Manager at Brand Redefined. Official distributor of Biologique Recherche, Codage, Future 5 Elements. Responsible for the Czech and Slovak markets, overseeing complete brand communication and executing full 360° marketing aligned with strategic goals. Responsible for strengthening both external and internal awareness of a premium beauty brand through high-quality offline and online activities, supporting a network of 110 certified beauty centers. Key responsibilities include developing and managing the marketing strategy and budget—from initial concept to final implementation. Leading external communication initiatives involving brand ambassadors, influencers, cross-promotion partnerships, media planning and buying. Acting as the main liaison with the brand’s central headquarters and ensuring the successful local implementation of the global marketing strategy for CZ and SK. Overseeing social media management, press relations, and the creation of all print materials and POS assets.

In my role, I was responsible for planning and executing comprehensive PR strategies for high-quality fashion brands such as Peak Performance, Barbour, Nautica, and Karl Lagerfeld. I developed and managed marketing plans and budgets for both the Czech and Slovak markets while building strong, meaningful relationships with key journalists across premium print and digital media. I maintained daily communication with major Czech and Slovak media, created and distributed press releases and PR materials, and organized press conferences, press trips, and other high-profile media events. My responsibilities also included managing marketing events, coordinating sponsorship activities, and consistently expanding brand awareness. I collaborated closely with cross-functional departments and worked in alignment with the broader marketing team to ensure cohesive brand communication and unified campaign execution. I reported directly to brand headquarters in New York, the UK, and Stockholm, ensuring full alignment with global communication goals. Additionally, I oversaw social media communication—particularly the Facebook profile—and partnered with fashion editors, stylists, and bloggers to further enhance the brands’ visibility and reach.

As a Communications and PR professional for the Czech and Slovak markets, I design and lead comprehensive public relations strategies that strengthen brand visibility and reputation across premium media. I develop and manage integrated PR plans and budgets, cultivate strong relationships with key journalists, and maintain daily communication with major media outlets. I oversee the creation and distribution of press materials, organize press conferences and media events, and provide strategic reporting to the headquarters in Sweden. My work supports impactful product launches and marketing campaigns, ensures continuous media monitoring, and enhances brand awareness. I also guide the social media communication strategy and collaborate with fashion editors, stylists, bloggers, and influencers to elevate the brand’s presence across both markets.

- Full responsibility for the project “Coca-Cola Srdce v pohybu”. The project aimed at supporting active and healthy life style. Focused on hiking, cycling and roller skating events within the whole year, on different places in the Czech Republic. The project with the budget CZK 4 million including event management, media coverage, promotional materials, nutritional experts endorsement, press conferences, media trips, website duties, communication with participants and supporting competitions. - Marketing/PR project- Consumer Education campaign- PR enhancement of beverage benefits for most important Company brands, focused on drinking regime. - Responsible for media monitoring. - Active participation in Ecological Project concerning water sustainability and children education “Danube Challenge” in Slovak Republic. - Organizing and participation on Media Trip on Summer Olympic Games 2008 for Czech journalists with the aim to build and support media relations. - Overseeing and organizing of sponsorship projects (e.g. Forum 2000 Conference, various sport events). - Active participation on Governmental Relations projects leading by CIPAC Director, independent Company representation in Food Chamber of Czech Republic. - Solving of simple media inquires, work on press conferences preparation, press releases creation, independent work within projects focused on Active and healthy lifestyle and sport (Coca-Cola Školský pohár) - Providing support to CIPAC Director

- Responsible for daily communication with Czech ad Slovak travel agencies, co-operation with central Dubai and Vienna airports and offices - Managing and solving of issues happened during passenger’s journey, such as canceled and missed flights, problems with visa and organizing of some special passengers’ requirements - Responsible for sales reports creation