Jana Jabbour (PhD)

Director of Communications And Public Relations @ Expo 2030 Riyadh

About

Dr Jana Jabbour is a seasoned communications and public relations expert with over a decade of experience in strategic messaging, brand development, and stakeholder engagement. She has successfully led campaigns for diverse industries, enhancing brand visibility and reputation. Jana's strengths lie in crafting compelling narratives and leveraging media relations to drive impactful communication strategies. With a passion for storytelling and a results-driven approach, she is committed to helping organizations connect meaningfully with their audiences. Jana has worked for leading international organizations and government institutions, including the United Nations Educational, Scientific, and Cultural Organization (UNESCO), and the Ministry of Culture of Saudi Arabia, crafting impactful communication strategies.

Country

Saudi Arabia

City

Riyadh

Industry

Research

Skill

Crisis Communications, Communications Strategy, Media Planning, Digital Marketing, Branding & Identity, Museums, Writing, Cultural Diplomacy, Policy Analysis, Public Policy, Political Science, Foreign Policy, Politics, Business Intelligence, International Relations, Risk Assessment, English, Research, International Economics, Editing

Experience

Director of Communications And Public Relations

Expo 2030 Riyadh

2025-10 - Present · 1 yr

Riyadh, Saudi Arabia

Director of Communication and Media Department

Museums Commission هيئة المتاحف

2024-1 - 2025-10 · 1 yr 10 mos

Riyadh, Saudi Arabia

Heads the Communication and Media Department of the Museums Commission at the Ministry of Culture, overseeing three streams: Public Relations & Media | Marketing | Branding & Design, managing a team of 10+ staff. - Leads the communication strategy and implementation of marcom campaigns for over 20 museums and cultural assets in Saudi Arabia - Advises on community outreach and engagement, communication messaging, and 360-marketing plans - Defines the strategy of brand identity - Nurtures media and public relations network for the museums sector - Develops partnerships with public- and private-sector stakeholders for museums awareness and marketing

Director of Communications | Cultural Assets&Centers Deputyship

وزارة الثقافة Ministry of Culture

2022-5 - 2024-1 · 1 yr 9 mos

Riyadh, Riyadh, Saudi Arabia

Led the communications strategies and oversaw the marcom campaigns of cultural assets developed by the Ministry of Culture, with the aim to drive cultural awareness and the public’s interest in the museums and cultural sector. Led the communication and marketing campaigns for international exhibitions in Riyadh, including the International Biennial of Contemporary Art of the South (Bienalsur), and for cultural assets in Riyadh and Jeddah.

Associate Fellow

Issam Fares Institute for Public Policy and International Affairs

2021-7 - 2022-5 · 11 mos

Beirut, Lebanon

Lecturer in International Affairs & Diplomacy

Sciences Po

2011-9 - 2022-5 · 10 yrs 9 mos

Paris Area, France

Teaches the following courses: - "States and Societies in the contemporary Arab world” - “International Relations of Arab States” - “Politics and Society of a Regional Power : the case of Turkey in the 20th and 21st centuries”, -“De-democratization dynamics in the Arab world” -“Coping with Multipolarity: the challenges of U.S. Foreign Policy” -“Globalization : Dynamics, Actors, Challenges ”

PhD in Political Science and International Relations- Specialized in Middle East and Turkish affairs

Sciences Po

2011-9 - 2017-2 · 5 yrs 6 mos

Paris Area, France

Communication & Public Information Consultant

UNESCO

2017-1 - 2021-12 · 5 yrs

Beirut, Beirut Governorate, Lebanon

Led the Communication strategy of UNESCO’s Regional Office in Beirut: - Outreach and engagement: developed and implemented community outreach and engagement initiatives, involving schools and universities - Government relations: advised on alignment among Arab member-states on communications plans - Marketing of UNESCO’s initiatives: communicated and marketed UNESCO’s educational and cultural projects and initiatives to the public and donors from the public and private sectors. Including « UNESCO’s Strategic Framework for Education in Emergencies in Arab States », raising funds for the education of refugee and displaced children of Syria and Yemen.

Senior Consultant

Alcove Advisors

2021-3 - 2021-6 · 4 mos

UAE-based policy and strategy consulting firm specialized in culture and international development

Co-Founder

SAMAR Media TV

2014-6 - 2020-6 · 6 yrs 1 mo

Co-founder and shareholder of SAMAR MEDIA, an online TV dedicated to the Arab world. SAMAR MEDIA produces and broadcasts videos on the web that provide thorough analysis of societal dynamics at work in the Arab region