Jan Rasmussen

At Cold IQ, I help clients revolutionize their outbound prospecting through cutting-edge automation and AI-driven solutions. My primary goal is to empower B2B companies to focus on closing deals by automating outreach.

Responsible for the entire sales cycle, from prospecting to deal closure and account activation.

Closed deals for hospitality management SaaS platform, converting 250+ demos into revenue-generating accounts across UK&I and European markets. - Achieved 210% average quota attainment - Converted 75% of inbound demos and 55% of outbound demos (industry benchmark: 20-30%) - Closed 250+ deals through technical presentations and consultative selling

Executed end-to-end sales process from cold outreach to contract signature and account management during high-growth phase. Key focus on implementing sophisticated GTM motion for UK&I team. - Sourced, qualified, and closed own pipeline with 100% self-sourced deal percentage - Achieved 28 new logos in 90-day period while building foundational prospecting and closing skills - 55% conversion rate (Company average: 30%)

Generated qualified pipeline for Account Executive team through high-volume outbound prospecting in UK&I hospitality market. - Ranked #1 SDR in UK&I market - Generated 150+ qualified opportunities in 3-month period - Developed territory expertise in UK&I hospitality sector, becoming go-to resource for GTM efforts - Created outbound cadences and messaging frameworks that increased response rates by 130% - Promoted to Full-Cycle AE role in 3-months (typical promotion timeline: 12-18 months)

Qualified and developed pipeline for conversion optimization SaaS platform targeting European B2B marketing teams. - Mastered cold calling frameworks and objection handling in competitive MarTech space - Built expertise in B2B lead qualification (BANT/MEDDIC methodologies) - Learned European market nuances across 3 countries/regions

Supported campaign management and execution for major Spanish brands across digital advertising channels. - Managed day-to-day optimization of advertising campaigns for 6 enterprise clients - Assisted in campaign planning and reporting for budgets totaling €5M - Analyzed campaign performance data and provided actionable insights to account teams - Gained exposure to enterprise client management and agency operations

Developed and executed social media strategy for emerging direct-to-consumer watch brand during launch phase. - Grew Instagram following by 350% - Created 5 pieces of content per week, achieving 18% average engagement rate - Drove 3000+ website visits through organic social campaigns - Established brand voice and content guidelines still used by company today