Jan Danny Falck

Development and Implementation of the strategic direction of the Nestlé Professional Beverages business in Germany, Austria and Switzerland including brands such as Starbucks, Nescafé and Roastelier

Foodservice / out of home responsibility for the Starbucks brand in DACH

Managing the Route to Market distributors in Central Europe

development of comprehensive market (entry) strategies and business development plans to manage and expand Strategic partners into new channels and countries in Europe, as well as plan and develop the internal infrastructure needed to scale Strategic Partners growth to the levels needed • development of annual development plans with all Strategic partners • Responsible for Foodservice business from Strategic Partners • Manages senior-level relationships • Design and Implement the infrastructure needed to enable the business to achieve scale with our Strategic Partners – working with all internal functions to deliver this, including Marketing, Program, Finance, Legal, Design, etc. • Organize and deliver business reviews, QBR’s and Strategic Planning sessions – Rolling these meetings up to representing Food Service in the Market. Planning process for all countries in the designated region. • Work with marketing designed managers on brand strategy and make sure the brand performance in the market is being well implemented • Market Analysis and monitoring of market Trends • Train and develop key persons

Management of national Key Accounts in the Food Service market (wholesalers, Care-, Business-, Education and Eventcatering, system-gastronomy, hotel-chains) •Management of the national gastronomy sales force •Progress and control of solutions which are demanded by trends and developments by the market to exploit potentials in the Out ouf Home market •Development of benchmarks and standards for the company • Collaboration with Customer Service, Controlling und Trade Marketing •Acquisition of new cooperation-partners with the goal of generating volume growth and brand visibility •Controlling and development of an external lease organisation

•Organisation and coordination of all brand building and sales increasing activities •Management of the channel regarding distribution, pouring, visibility and promotion •Development of channel concepts in cooperation with trade marketing •Intensive customer relationship management •Coaching of opinion leader to focus on Bacardi Brands •Budgetary responsibility •Monitoring of trends and cultural movements

•Responsible for top key account wholesalers in north Germany (annual performance review, price increase negotiations, etc.) •Planning, coordination and execution of sales activities •Customer management regarding pricing, listing, distribution and sales •Development of regional marketing strategies •New customer acquisition including contract negotiations •Evaluation and development of On-Pack promotions for the channel C&C and wholesale in cooperation with trade marketing and national key account Market and competition analysis

Project leader in relation to a talent programm for coordinating a new product launch in March 2007 between trade marketing, product marketing, purchasing department and field force support. • Development of new POP-material in cooperation with Trade marketing • Testing different POP-material for the German sales force • Contact to different agencies

Controlling and development of an external lease merchandising sales organisation with eight employees including budget responsibility, employee recruiting, training and development • Coaching of focusing on visibility in different channels • Sales training

Responsible for all food and non-food markets (supermarkets, hypermarkets, C&C, gas stations, etc.) in the Hamburg Metropolitan Area Regional key accounts (Wolsdorff-Tobacco, Detlef Louis, REWE GV) Acquisition of new distribution channels (e.g. Aramark for all FIFA World Championship Arenas) • Extend distribution through acquisition and developing new channels • Category management • Supervision of listings and promotions • Attendance at fairs