Jamie T.
Associate Director, Amazon eCommerce @ WPP Unite
United States
New York
Computer Software
Key Account Development, Search Engine Marketing (SEM), Build Strong Relationships, Media Strategy, Paid Search Campaigns, Google Ads, Databases, Media Planning, Search Advertising, Digital Strategy, Email Marketing, Account Marketing, Media Buying, Business Intelligence Tools, Programmatic Media Buying, Ad Serving, Digital Media, Management, Advertising, Customer Service
Experience

Senior Customer Success Manager
New York, NY
●Took the lead on engaging top priority clients on the implementation and adoption of new data products and solutions with the ultimate goal of driving high customer satisfaction. ● Awarded top up-seller company-wide in 2018 for increasing a $10k campaign which launched in January to over $15MM by the end of the year. ● Responsible for day-to-day communication with the client’s key stakeholders to understand and execute on their strategy, goals and objectives as well as to help promote the expansion of business beyond our initial scope of work. ● Managed and defined streamlined processes for implementing new products and company initiatives which guaranteed campaign success. ● Drove the analysis of campaign results, market insights, trends and worked with our Analytics team to develop relevant and valued intelligence including custom post-campaign and quarterly reviews. ● Monitored campaign performance and delivery and led daily stand ups to ensure team alignment.

Digital Campaign Specialist
New York, NY
• Responsible for all aspects of the digital post-sale process. Received and processed insertion orders from clients and became advertiser’s main point of contact once a sale was finalized. • Assisted Sales with RFP’s, ad spec charts and media kit definitions and maintained digital inventory charts for our full product catalog. Confirmed available inventory using Google Analytics reporting. • Chased and packaged all creative and provided quality assurance testing on all assets for the internal and external Ad Operations teams. Confirmed set up and launch dates were on schedule. • Provided weekly pacing reports and implemented optimizations on under-performing campaigns in OAS. Used third party reporting logins including Sizmek, Pointroll and Atlas to monitor pacing. • Prepared launch date screenshots and provided end of campaign analysis reporting to advertisers and management. • Worked with Finance, Ad Operations and Sales on delivery discrepancies and billing issues and adjusted inventory as required.

Digital Sales Coordinator
Metro-Suburbia, Inc./ADMG
New York, NY
Advance Digital Media Group (ADMG) is the national strategic sales and marketing arm of Advance Digital / Newhouse Newspapers, sister company to Condé Nast and American City Business Journals. • Partnered with management and sales team and played an instrumental role in the launch of a real time bidding private marketplace resulting in an over $200k increase in digital revenue in three months. • Led the integration of our legacy print database to a multi-platform Salesforce.com CRM solution. • Coordinated the execution of national digital campaigns with internal ad ops team and managed the post-sale process from insertion order approval to final billing cycles in Salesforce. • Monitored pacing and performance of active campaigns and provided daily updates to sales team. • Provided custom revenue reports to sales and executive management and participated in weekly meetings analyzing advertiser research and spending. • Assisted the marketing team with research and reporting on audience behaviors. • Maintained management of all print opportunity tracking and revenue reports.

Manager of Information Technology
New York, NY
• Reduced IT costs over 50% in first six months as IT Manager and continued to keep costs under budget on a constant / consistent basis. • Collaborated on the creation of an online ticket tracking system to ensure all help desk requests were brought to resolution and led a five person team. • Worked an important Las Vegas tradeshow and made presentations that led to the signing of four new markets and additional sales in other areas. • Implemented a custom web based reporting portal for both internal users and clients and developed over six hundred custom Cognos report templates for end users allowing them greater flexibility in viewing and manipulating data within Onyx. • Composed and delivered daily revenue and sales activity reports to national and regional accounts. • Managed contracted technical staff for on-site and off-site repairs and upgrades. • Created and led regular real time demonstrations for both existing clients and potential customers. • Aided the accounting department with systems and telecommunications related purchase decisions; ensured contracts and negotiated pricing was adhered to by vendors. • Assisted in software deployment, hardware upgrade and office relocation projects. • Maintained full responsibility for updating database records and tables, data maintenance and optimization, quality assurance, system backups, and led recovery of lost records and information.

Database Administrator
New York, NY
• Promoted from sales service to database administrator of Metro-Suburbia. • Assisted with the design and release of a new proprietary sales / revenue tracking SQL-based CRM. • Authored a daily competitive linage report that was then packaged and sold to over 500 clients thus creating an important new revenue stream of over $25,000 per month. • Partnered with management to help grow national advertising sales from twenty independent markets to supporting sales at eighty-two national newspapers. • Launched six month onsite training program for forty-eight employees in six branch offices and created related corporate training manuals for Onyx database and Cognos reporting system.
Jamie T.'s Contact Information
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