Jamie Reddekopp

Lead end-to-end product and portfolio strategy for Starbucks Canada across beverage, food, and lobby categories—owning the full product lifecycle from innovation through commercialization, including development, pricing, forecasting, and category management. Drive long-term strategic planning by balancing global enterprise offerings with Canadian-led investments in local innovation to grow customer demand, profitability, and brand affinity.

Led national brand strategy and integrated marketing across company-operated and licensed retail channels—driving demand, loyalty growth, and brand equity. Owned go‑to‑market and campaign strategy/execution, Starbucks Rewards loyalty programme & external partnerships (linked loyalty and delivery channel).

Managed the success of the Starbucks customer offering across Canada for beverage, food, and equipment — leading short- and long-term category strategies, product development, forecasting, and go-to-market execution.

Led cross-functional integrated planning to optimise end-to-end profitability across Suncor’s value chain (crude oil to finished consumer products) in Canada and the US, while overseeing crisis response and mitigation for supply, demand, and quality disruptions to protect financial performance, customer outcomes, and brand reputation.

Led development and execution of biofuels acquisition and optimisation strategy across Canada, including regulatory compliance, capital investment planning, and government advocacy. Provided strategic counsel on carbon policy impacts/emerging GHG regulations, and investment decisions, driving cost efficiency, risk management, and progress toward energy transition objectives.

Led national retail programs and associate incentive strategy for the Petro‑Canada network, driving improved guest experience and program economics. Defined and executed a national service strategy, achieving #1 industry ranking in customer satisfaction, and advanced cross‑channel customer experience through CX journey mapping and optimisation frameworks across in‑store, mobile, and digital platforms.

Led performance and growth of 20+ Petro‑Canada dealer associates and corresponding retail locations across Southwestern Ontario, driving operational improvements in safety, service, and marketing while identifying growth opportunities and negotiating new site developments to expand market share.

Developed and executed category and brand strategies to grow market share across B2B and B2C segments in Canada and the US, leading end‑to‑end product innovation, from concept through commercialisation, within the category management process.

Developed and executed customer business plans to deliver financial targets, leading cross‑functional collaboration to optimise pricing, distribution, and merchandising. Built strong customer partnerships, translated strategies into compelling selling stories, and leveraged data and analytics to generate insights, inform decisions, and shape category growth.

Managed a national grocery account across 10 Health & Beauty categories with 20+ national brands. Developed and sold annual joint business plans and volume incentives to grow the retailer's category while maximizing company returns.