Jamie Posner

Global brand and creative marketing leader with 20 years’ experience building brands, shaping culture and creating work that drives commercial growth.I’ve built my career at the intersection of brand, creativity and culture - from agency roles across technology, beauty and luxury to leading global marketing and creative strategy for some of the world’s best-known consumer brands.Currently at Bacardi, I lead global brand storytelling and creative development for St-Germain elderflower liqueur, shaping how the brand comes to life across the wider marketing ecosystem - from advertising and media to PR, social, influence, partnerships and experiential. Over the past few years, I’ve helped build the brand through a period of significant global growth.I believe the best marketing combines sharp strategy with brave creativity - creating ideas that earn attention, build brand desire and deliver measurable impact.