James Roach

Leading a talented award winning Digital PR team creating value and impact for brands through reactive and campaign led Digital PR and outreach.

As head of content and PR at StrategiQ I head up a team offering the best in class on site content and Digital PR creation for our many clients.

Creative services manager overseeing all of the agencies creative output for clients. This includes project managing and creatively leading all our interactive online campaigns.

Project Manager that oversees approximately ten Creative projects concurrently. Projects range from interactive data visualisations to online games and static infographics. Clients include Microsoft, Macey’s, Just Park, Go Compare, and Fleximize. HIGHLIGHT: Project Managed a Creative piece for Just Park (www.justpark.com/creative/reaction-time-test/) that tested your reaction times and compared to survey data compiled, an age is then assigned to the user based on their reaction time. The piece was highly successful and featured on a number of top tier publications websites, including the Daily Mail, The Sun and The Metro. To date it has been shared socially 408,970 times with a total of 473 linking root domains and driving 3,889,767 pieces of individual traffic. RESPONSIBILITIES: • Planning and scheduling of budgets for all projects • Liaising and updating clients, sourcing and allocation of external freelance resources • Supervise all projects, ensuring all tasks, milestones and KPI's are met • Develop new strategies for improving team efficiency, thereby allowing the smoother operation of all projects • Line management of 4 team members (Designer, Creative Lead, 2 PR & Outreach)

I headed a team of 6 operational support staff pivotal in making sure the ITV player experience on all platforms ran efficiently and was supported 24/7 operationally. We ensured the delivery of all VOD assets and troubleshooted where needed. Support also extended to all ITV websites and internal IT offerings, fielding queries both internally and externally. HIGHLIGHT: Live streaming support of various large sporting events, most notably the 2014 FIFA World Cup in Brazil which operated without any major incidents. Other sporting events included British Touring Cars and streaming support for all simulcast channels. RESPONSIBILITIES: • Team management of 6 operational support staff • Implementing ITIL practices as well as CSI (Continual service Improvements) and standardisation of current practices • Transition of new services into teams workflow • Project management of all upcoming initiatives that require 1st line operational support, liaising with third party suppliers and stakeholders • Ensuring KPI's are met as set out by top level management • Technical support of the entire VOD delivery chain for all ITV content and ITV.com

As Operations Manager I managed a team of 3 operational staff and oversaw all operational tasks involved in the running of premium rate competitions and votes such as X factor and I'm a celebrity get me out of here. RESPONSIBILITIES: • Planning and project management of all ITV interactive television, telephony & mobile projects. • The Management of live interactive and viewer participation events including X Factor, The BRITS and I’m a Celebrity • Liaising with internal departments (Management, Sales, and Technology) and external suppliers (production companies, technology partners, Interactive Sponsors) regarding all operations/competitions/vote/poll related issues. • Picking and contacting winners for ITV competitions using approved tool. • Production of monthly management board reports

Involved in the day to day running of all ITV competitions and votes. This included X factor, The BRITS, I’m a celebrity, This Morning and Loose Women amongst others. I deal with and manage all platforms including PRTS, SMS, Cable, Sky red button and Web.

RESPONSIBILITIES: • Ensure necessary resources and infrastructure are in place for college to operate efficiently • Liaising with local working links centres for smooth operation of our companies joint educational ventures for unemployed adults • Interviewing of Working Links candidates to ascertain suitability for studying at Point Blank • Tutoring and mentoring of Working Links candidates • The delegation of work to members of staff and management of the teams holidays and work rotas • First port of call for students and tutors regarding all college related issues • Responsible for the placement of fee paying students on courses each term • Collation and formatting of all students assignments to guidelines set out by examination board ready for marking.