James Orpeza

Oversee operations, sales strategy, and vendor partnerships with a focus on improving efficiency and driving sustainable revenue growth. Strengthened production output, expanded the customer base, and built long-term relationships through a consultative, solutions-focused approach. Collaborate across teams to ensure sales initiatives align with operational capacity and compliance requirements, while negotiating agreements that support cost savings and reliable service delivery. Work centers on building scalable systems, improving customer experience, and supporting long-term business growth.

Led AI-driven cultivation initiatives for multi-state operators, combining technology, analytics, and client collaboration to improve efficiency, yield, and compliance outcomes. Worked across engineering, sales, and cultivation teams to ensure technical solutions aligned with customer needs. Supported client onboarding, training, and product adoption, while representing the company at industry events to enhance visibility and generate new relationships.

Partnered with small- and mid-sized business leaders to diagnose operational gaps and strengthen workflows. Work included developing SOPs and QA frameworks, improving inventory and regulatory practices, and advising on financial planning and expansion strategies. A high percentage of projects came through client referrals, reflecting strong relationships and consistent results.

Built and scaled a multi-state operation recognized for quality, innovation, and operational excellence. Oversaw strategic planning, sales, and day-to-day operations across seven facilities totaling over 100,000 sq. ft. Led the initial business development push, securing core retail and wholesale accounts and establishing the foundation for long-term revenue growth. Key Highlights: • Secured 50+ early retail and wholesale accounts, forming long-term partnerships through relationship-based selling • Consistently exceeded quarterly revenue targets, contributing to more than $15M in annual sales. • Negotiated pricing and distribution agreements to strengthen customer loyalty and support ongoing growth • Directed large-scale operations, including budgeting, labor planning, production quality, and performance analysis • Recruited and developed a team of 50+ employees, building a culture of accountability and collaboration • Supported the company’s acquisition and integration into a publicly traded organization

Managed operations and service delivery for 400+ commercial accounts across Oregon, ensuring safety, compliance, and reliable customer support. Led outside sales for specialty fire protection systems, growing service accounts by 30% through consistent outreach and strong client relationships. Supervised field technicians, coordinated schedules, and worked with regulatory agencies to maintain code compliance and service quality.