James Keady

Head of Marketing at Google Store APAC @ Google

About

I build and lead high-performing teams that drive commercial growth for the world’s top tech brands across APAC. Growth Marketing Leader with 20+ years of global experience creating customer-first solutions and commercial impact across marketing, media, brand, retail, and e-commerce. I specialize in leading high-performing teams from the ground up, using data-driven thinking to deliver revenue-focused outcomes from acquisition to lifetime value. My experience spans leadership roles across APAC, UK, Europe, and Australia in the Tech, Finance, FMCG, and Auto sectors. Key competencies include: APAC E-commerce Strategy: Developing and executing regional strategies to drive revenue growth, customer acquisition, and brand equity in alignment with global objectives. Platform Management: Leading the end-to-end planning, launch, and optimization of brand.com platforms, defining the digital customer journey to ensure a best-in-class experience. Growth & Operations: Overseeing full-funnel e-commerce operations, including Growth Marketing, budgeting, Media, CRM and Site Experience (CX). Data & Analytics: Driving performance reporting, business reviews, and optimization strategy by leveraging digital analytics, KPIs to drive impact and commercial results through conversion, and retention. Market Expansion: Collaborating with country and functional teams to support marketplace expansion and strategic partnerships, ensuring peak performance across all digital channels. Team Leadership: Managing and developing Global, Regional and Local Marketing teams to foster a results-oriented, entrepreneurial, and collaborative culture.

Country

City

Singapore

Industry

Information Technology & Services

Skill

Digital Strategy, Digital Marketing, Marketing Communications, Business Development, Digital Media, Marketing Strategy, Project Management, CRM, Online Marketing, Strategy, Integrated Marketing, Marketing, Social Media, Management, Mobile Marketing, Marketing Management, Online Advertising, Social Media Marketing, Email Marketing, Microsoft PowerPoint

Experience

Head of Marketing at Google Store APAC

Google

2021-10 - Present · 5 yrs

Singapore

Leading the Google eCommerce Marketing business across APAC. Strategic planning & delivery across Customer Experience, Media, Product, Growth Marketing, Campaigns, Retail Partners to drive best in class customer experience and business impact. Accountable for Marketing & commercial results across key markets Japan, Australia, Taiwan, Malaysia, Singapore and India working closely with country Marketing leads across APAC. Hands on leader, involved in end to end planning working closely with cross functional stakeholders in Sales, Product, Strategy, Operations and global leadership within fast paced, commercial culture. Consistent double digit % growth in Traffic, CVR, AOV, Revenue, New Customers, Loyalty and NPS within key markets.

Marketing Director - Start Up

EQONEX Group [Nasdaq: EQOS]

2021-8 - 2021-10 · 3 mos

Singapore

EQONEX is a cryptocurrency exchange focused on digital asset innovation and part of an ecosystem bringing digital investment products to customers across the world.

Director Digital Engagement APAC & EMEA

Citi

2017-11 - 2021-8 · 3 yrs 10 mos

Singapore

Asia & EMEA Digital Director, responsible for leading customer focused digital initiatives across 17 markets. Digital strategy leadership across media, eComm, performance and analytics to migrate and engage all customers to mobile first banking experiences.

Senior Vice President Digital APAC & EMEA

Citi

2017-11 - 2019-1 · 1 yr 3 mos

Singapore

Delivered digital commercial/performance operations across Asia. Led the KPI/results framework across Asia to accelerate digital growth in 30-day active customers, digital product holding and commercial outcomes. Asia lead across Citi Global Marketing leadership forums. Led country relationships, achieved stretch YoY for 3+ years.

Head Of Digital Marketing

Samsung Electronics

2014-7 - 2017-8 · 3 yrs 2 mos

Digital Media & Marketing leader reporting to Samsung CMO accountable for commercial impact and growth across all digital channels. Developed data /audience led media culture and commercialized digital partnerships across retail ecosystem. Hands on team leader accountable across online CX, Retail, CRM, Performance Media, Social, Search, Programmatic and Video. Digital lead for Samsung flagships. Accelerated Search marketing driving YoY pre-order and sales growth, developed, and executed custom audience/data led technology and marketing strategy. Close collaboration with global HQ (Korea), US and UK product team resulting in significant digital investment growth. Developed partnerships & executed joint business plans across: Retail/Telco, Mobile Operators, Facebook, Instagram, Google, VICE, Adobe, Live-Ramp, Consultancy L2.

Head Of Digital

McLaren Automotive Ltd

2011-7 - 2014-7 · 3 yrs 1 mo

United Kingdom

Planned, built & implemented digital strategy within global luxury brand start-up from blank canvas, establishing brand as leader in luxury/automotive market online. Responsible for all online experience, content and social activation (including dealer network digital presence). Reporting to Global Sales & Marketing Director.

Group Brand Manager GSK

GSK

2009-4 - 2011-7 · 2 yrs 4 mos

Europe

European Commercial Manager within Digital Centre of Excellence. Driving digital strategy/planning and successful launch of digital initiatives across Europe. Managed digital, media, planning and execution within fast paced CPG environment. Drove planning and delivery across digital media, owned and optimised media agency (WPP) relationship. Business lead Google & Facebook. Recipient Campaign Magazine’s national media award.

Senior Marketing Manager

NAB

2007-6 - 2008-11 · 1 yr 6 mos

Melbourne, Australia

Marketing Advisor across Business and Private Banking, specialising in digital marketing strategy and delivery.

Digital Media Advisor

Foster's Group

2003 - 2007 · 4 yrs

New Media Adviser within Foster's Group Corporate Affairs, project management and advisory role across key digital media issues inclusive of websites, marketing, internal web applications and CRM.