James C.

- Designed, implemented, and managed automated marketing campaigns using Salesforce Marketing Cloud (SFMC), including templates, journeys, and automations, and Pardot (Salesforce Marketing Cloud Account Engagement). - Maintained campaign documentation, workflows, and briefs using Salesforce CRM, JIRA, Workfront, and Confluence, enhancing alignment across cross-functional teams. - Assisted in creating tailored email content, landing pages, and other digital assets using Dreamweaver and Photoshop for various audience segments. - Collaborated with Sales, Product, and Content teams to deliver timely campaigns aligned with business priorities.

- Managed CRM strategy and end-to-end email marketing execution for clients, including the American Heart Association and Caleres, using Salesforce Marketing Cloud. - Planned and maintained multi-stakeholder email calendars using Monday.com; ensured smooth delivery through collaboration with offshore teams. - Maintained reporting dashboards to deliver actionable insights and optimize future campaign planning. - Guided clients on automation, A/B testing, and best practices, contributing to measurable list growth and engagement improvements.

- Oversaw B2C marketing across North America, Europe, APAC, and Australia; led a 3-person team and managed global digital marketing budgets. - 15.4% Y/Y growth in eCommerce conversion rate through targeted engagement strategies across email, social, and content. - 34.4% Y/Y growth in paid search conversion rates through better targeting, localization, and landing pages. - 48.2% Y/Y growth in email revenue by revamping workflows, segmentation, and design. - Opened new global markets (LATAM, MEA) in collaboration with Customer Service and Logistics.

- Managed a $1.2M global paid search budget for Ansys across the US, UK, Japan, Finland, and Sweden. - Delivered freelance consulting across digital channels, gaining experience with advanced campaign planning and SEM strategy.

- Managed a cross-functional marketing team, including a performance manager, designer, and copywriter for B2C and B2B campaigns. - 32% Y/Y growth in B2C email marketing revenue across the US, UK, and Germany through advanced segmentation and testing. - Approximately 41% reduction in paid search CPA (cost per acquisition), improving targeting, landing pages, and creative. - Produced content across brochures, 2-pagers, Zendesk documentation, and tutorial videos to support sales and customer experience.

- Managed email marketing campaigns for B2C retail brands using Salesforce Marketing Cloud. - Delivered marketing calendars, campaign execution, and on-demand training for client teams.

- Owned global email marketing campaigns and led a direct report; managed all aspects of email planning, testing, and deployment. - 23% Y/Y growth in email clickthrough rates and 11% Y/Y lift in email open rates through data-driven segmentation and content optimization.. - Created brand-aligned email design guidelines, reducing production time and improving quality. - Led successful migration from legacy system to Adobe Campaign using agile methodology.

- Oversaw database management for Google APAC lead generation campaigns in diverse APAC markets. - Conducted client meetings to gather project requirements, updated status, and managed deliverables (data loads, enrichment, data extractions, project updates, and QC). - Briefed technology teams in lead generation projects, such as list building, data extracts, and data enrichment, based on client requirements.

- Reported directly to the Director of Strategy and Insights, APAC, in developing data-driven marketing strategies for clients such as Dell APAC, Air China, and Bank Mandiri. - 13% Y/Y growth in email marketing revenue for Dell Japan with A/B testing, insights, and recommendations leading to optimized email channel performance - Earned company Limelight Teamwork Awards (05/2013, 07/2013) for contributions to the Strategy and Insights department, clients, and work environment.

- Led a cross-functional team of 3 that handled multiple email marketing and web development projects for H&R Block worth approximately USD$1MM. - Prepared agendas, developed project plans, led internal creative briefings, acted as an email production subject matter expert, and managed vendors. - Renegotiated contract with a strategic vendor, increased email volume usage and approximately 5% in cost savings.

Rutgers University Outstanding Scholar Award, Rutgers University, 2002 - 2006 Edward J. Bloustein Distinguished Scholar, New Jersey Higher Education Student Assistance Authority, 2002 – 2006 Pi Sigma Alpha - the National Political Science Honor Society, Rutgers University Chapter, 2005 - Present National Society of Collegiate Scholars, Rutgers University Chapter, 2002 – Present Dean’s List for academic achievement - 2002, 2003, 2004, 2005, Graduated with Honors

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