James Herzing

Lead a global team to develop and execute integrated marketing campaigns that drive demand and strengthen customer engagement. My role includes: • Driving ABM strategies and segment positioning to accelerate growth and influence key accounts. • Leading campaign development connecting the live and digital customer journey, creating compelling content and sales enablement tools. • Supporting major industry events with strategic content, messaging, and on-site engagement to amplify brand presence. • Collaborating cross-functionally with commercial leaders and field marketing to ensure regional relevance and optimize performance.

Developed and pioneered Intel’s first scalable account-based marketing (ABM) program, setting the foundation for company-wide adoption, working directly with sales teams to influence a pipeline of over $1 billion. • Drove a 13% year-over-year increase in marketing-influenced revenue (MIR) by enhancing content engagement and accelerating marketing-qualified leads through the sales funnel • Created high-impact, intent-based nurture programs that automatically delivered the most relevant content based on customer behavior, achieving top performance in unique open and click-through rates • Leveraged deep customer insights, market trends, and competitive analysis to optimize ABM strategies, resulting in a 7% growth in qualified leads and improved campaign effectiveness

Lead a global team tasked with ensuring Product Marketing campaign success while driving strong relationships and alignment between all teams involved in the Digital Marketing process for global Account-based Marketing, Brand, Education, and eStore activities. • Provide optimizations on advertising campaigns, including audience development, asset evaluation, and KPI-based advertising platform suggestions, improving KPI results by over 30% on average • Create efficiencies in existing workflows to allow campaigns to go to market more quickly, cutting go-live time in half • Develop partnerships with third-party vendors to support digital marketing efforts, including 6sense, LinkedIn, Meta, Twitter, Bombora, and more • Lead strategic initiatives critical to the organization and company’s mission, helping digital sales to increase by over 20% while in this role

Led the 20-person international Paid Social media team at Autodesk, focused on eStore revenue, lead generation, and product awareness. • Oversaw $20M in yearly spending for all company Paid Social campaign activity • Develop custom personas for each Autodesk product advertised, often improving CTR by over 200% while increasing lead generation by 50% • Work closely with campaign development teams to optimize workflows and customer experience, delivering campaigns selected by LinkedIn as the best in the industry • Execute Account-based Marketing and lead generation campaigns with 1:1 and 1-to-many messaging, creating over 2 million dollars in the pipeline each quarter

Responsible for product marketing for all products responsible for $100+ million in annual revenue. • Oversaw 7 of the top 10 online brands for share of voice in the engineering software space • Multiple selections as a “Top-rated Speaker” at Autodesk University • Developed best practices and provided guidance for social media marketing • Created sales and onboarding content for internal sales and channel partners, helping to improve simulation sales by 10% YoY • Develop paid and organic online marketing strategy based on analytics, improving lead generation by 25% on average

Develop technical content for online and live nurturing of the manufacturing community • Create educational content as well as videos for main-stage presentations for C-staff presentations • Develop and support a network of global live events to drive awareness, excitement, and education around new offerings • Grow the SaaS Fusion 360 network, improving monthly active users by 100% YoY

Work directly with strategic accounts to ensure the successful adoption of new software solutions • Develop workflows specifically for strategic accounts to optimize their use of Autodesk software • Bring beta solutions to key accounts for feedback to ensure success when live in market

Founder and host of the Unprofessional Engineering podcast, which produces weekly STEM-related episodes that have over 3 million downloads to date, was listed as a new and noteworthy podcast on iTunes and has been selected as a top STEM and Education/Learning podcast by numerous platforms.

Led Finite Element Analysis evaluation of multiple-part designs. • Analyzed designs to ensure no form of failure would occur. • Created technical manuals for government evaluation. • Helped design two net-new products for military use.

Provided technical support to users of ALGOR software via phone and email. • Advised users on proper workflows. • Taught classes on how to use the software. • Consulted with external customers, providing simulation reports.

Mechanical Engineering