James Balmain

VitalStack is a specialist boutique consultancy specialising in integration with and configuration of the Oracle Cerner Millennium EPR. We work with a number of leading UK NHS acute providers.

CLAI is a market leading AVT platform, built for the NHS Acute market. We have a comprensive and highly capable integration into Oracle Cerner Millennium and are live at Milton Keynes University Hospital. We were wholly acquired by Mayden in December 2025.

Working alongside the Northampton General Hospital Innovation Accelerator, I provide specialist consulting on key strategic projects within the 'mobile first' NHSE workstreams.

Nelson Advisors provide M&A, Strategy and growth consulting services to a growing range of clients in the EMEA regions. We are sharply focused on Digital Health, Healthcare IT and the intersection of Health Technology and physical healthcare delivery. Alongside buy and sell side consultancy, I specialise in technical due dilligence, with a particular expertise around systems integration and interoperability.

Zesty has become a leading European digital health company, providing on demand access to healthcare appointments via desktop, tablet, mobile and cross platform apps. As the company continues to grow beyond the UK, it's scope now extends to larger enterprise deployments within the NHS and other European hospital environments. Zesty has been featured in numerous heavyweight publications, broadcast media and been the recipient of over 60 awards and nominations globally. Zesty was aquired by Induction Healthcare Group PLC in June 2020.

EE is the JV between Orange and T-Mobile, the largest UK mobile phone network with over 25M customers. EE were the first to launch superfast 4G mobile data in early 2012.

Shop Direct are the largest domestic internet retailer in the UK, generating 1.7Bn in revenue during 2010. Operating several household name brands including Very, Littlewoods, Woolworths, K&Co & Isme. I ran a number of channels across all brands at SDG, including SEO, Display, Affiliates, Price Comparison, Social & Mobile, running day to day P&L and developing future strategy at a group level. I worked alongside the development teams in a senior role shaping the SDG ATG platform, on-site offering, user journey and worked heavily on a major channel attribution project. I was also the commercial owner for Mobile for the group and led the Very.com ecommerce team expanding the Very brand to multiple international markets.