
James Short
Strategic Advisor @ OnCore Digital
About
Producer, digital media consultant, entrepreneur and business development veteran with over 25 years of proven success in digital media and content distribution.
United States
Nashville Metropolitan Area
Marketing & Advertising
Business Development, Sales, Salesforce.com, SEM, Online Advertising, Account Management, Social Media, Lead Generation, Marketing Strategy, SEO, Social Media Marketing, Strategic Partnerships, New Business Development, Sales Management, Customer Acquisition, Marketing, Digital Marketing, PPC, Digital Media, Acquisition Integration
Experience

Strategic Advisor
Nashville Metropolitan Area
OnCore is a digital media brokerage that comprises two brands: MediaFuse and RevNew Digital. MediaFuse enables and maximizes the selling of digital ad revenue for publishers across all formats and devices. We accomplish this by providing unique advertiser demand through our proprietary ad technology, yield management strategy, & ad operations. RevNew facilitates media deals for both sides by understanding how publishers operate their businesses and the struggles that media buyers face. We use our expertise and direct relationships to handle much of the grunt work in order to make this process easier on both sides and save time, including media recommendations, negotiations, info gathering, deal facilitation and supply path optimization.

Vice President, Business Development
Greater Los Angeles Area
Q1Media is a tech-enabled media services company that delivers multi-channel campaigns across targeted audiences for brands and marketers. At Q1Media, I was responsible for managing and growing programmatic ad buying relationships across all channels, including display, video, native and mobile media. I led the Business Development team to establish, support and grow over 120 partnerships with leading programmatic buying organizations, as well as execute branded content video distribution with partners such as IHeartRadio and Sporting News.

Senior Vice President, Sales and Business Development | Co-founder
Washington D.C. Metro Area
Market Hardware, Inc. is a leading provider of vertically-focused websites and web marketing services for small and medium-sized businesses. I led sales strategy and a 12-person sales team to deliver full-service website, search, social media and mobile marketing solutions to over 40 SMB verticals. Drove all business development efforts, primarily focused on scaling our custom partner marketing program with over 20 industry trade associations.

Vice President, WebSolutions
Bethesda, MD
Market Hardware was acquired by ServiceMagic, Inc., (now HomeAdvisor) a division of Interactive Corporation (NASDAQ: IACI) in January 2009. At ServiceMagic, I led cross-company sales and marketing initiatives and ongoing coaching and training of website products to over 300 customer support staff and over 500 sales consultants, including sales directors and managers. I trained and managed an additional Colorado-based web marketing sales team to sell Market Hardware products directly to ServiceMagic’s 80,000 customers.
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