James Woodruff

Managed live tour logistics, athlete services, and on-site operations for major televised beach volleyball events.

Directed competition management and technical operations for professional ski racing events nationwide. Oversaw course design, sanctioning, timing systems, and safety compliance under FIS standards. Managed athlete coordination, sponsor relations, and event-day logistics across multiple venues.

Managed retail operations, staffing, and accounting for Mid-Vail Sports.

Directed large-scale brand activations and experiential marketing programs for M&M/Mars, NASCAR, Pedigree, and Uncle Ben’s. Oversaw creative development, logistics, staffing, and execution of national promotional campaigns. Partnered with clients to build integrated brand experiences reaching mass consumer audiences.

Pioneered large-scale action sports and brand activation events across North America. Developed and produced Red Bull Rampage, Red Bull Ultra Cross, and multiple national Red Bull events. Helped launch the Red Bull brand in the U.S. and introduced Ski Cross and Ultra Cross to the ESPN Winter X Games — with Ski Cross later becoming an Olympic discipline. Managed competition operations for ESPN Winter X Games, including course design, timing, scoring, athlete logistics, and production integration. Managed national tours including Flugtag, Air Races, and global athlete projects.

Led account management and promotional activations for USA Volleyball, Champion Products, and the Budweiser 4-Man Volleyball Tour.

Managed touring logistics and live event operations for national brands and festivals including the Santa Barbara Jazz Festival, Sun & Stars Jazz Festival, and the Gatorade Experiential Marketing Program. Directed on-site operations, logistics, and technical setup for Gatorade’s nationwide experiential campaigns. Supervised staffing, routing, and activation build-outs for multi-market events.

Crux Events is a full-service event production company specializing in sound, lighting, staging, and event operations for live, hybrid, and televised events. Founded by James “Woody” Woodruff, Crux brings over 30 years of event concepting and production experience to corporate events, music festivals, and broadcast productions across the Western U.S. The company’s in-house team delivers state-of-the-art equipment, technical expertise, and creative design to bring every event to life — from concept to completion. “If we don’t have it, we find it. If we can’t find it, we make it. If we can’t make it, we find someone who can. We believe there are no problems, just solutions.”

Supported NFL game-day logistics, equipment prep, and player operations.

Following ABC News correspondent Bob Woodruff’s 2006 injury while reporting in Iraq, Woody helped establish the Foundation to support the recovery and reintegration of wounded service members and their families. The Foundation has since become a national leader in veteran health and wellness initiatives, ensuring military families receive vital care, housing, and employment support.