James Teo

•Manage product promotions, distribution, innovation, sales and pricing initiatives to sell the new and existing products and manage the margin required. •Benchmarking of trade-in price with competitor on weekly basis. •Establish sales objectives by forecasting with the partner and internal stakeholders. Develop monthly sales target for participated sales channel; project sales volume and profit for existing and new product to achieve the sales target. •Provide marketing intelligence including adjust selling price and competitiveness etc by monitoring cost and weekly replenishment. •Prepare product roadmaps, launch plans, targeted campaigns and product mix and follow up on rebate claims, if any. •Report on purchases, sales and inventory (PSI) level for the product portfolios assigned and monitor overall inventory holding. •Propose the selling price for new product and adjust selling prices for existing product by monitoring cost/margin and competitors pricing. •Quarterly trade shows. •Work with partner on day-to-day operation, ensure campaign execution and tasks completion. •Actively involved in process improvement, and New Product Introduction to product portfolios.

•Developing and managing multiple concurrent merchandising and build projects throughout their lifecycle, including retailer negotiations, design budget management, supplier liaison and execution. •Proactively manage changes in project scope, identifying potential risks and devising appropriate resolution and contingency plans. •Work closely with Sales, Marcom and external partner stakeholders, to ensure channel programs under build management are deployed effectively, In line with the specific requirements of the channel partner and sales strategy. •South Asia : Malaysia, Thailand, Vietnam, Philippines, Indonesia and Vietnam.

• Regional portfolio undertaking consumer channel program planning, selected channel partners’ engagement and overall retail engagements. • Ensure category compliance across 9 subsidiary across APAC region via guidance, performance tracking and quarterly review. • Product launch planning and merchandising execution review covering category such as Windows 8, Surface, Office, Windows Phone, Xbox and Hardware business. • Secondary role supervising subsidiary (Malaysia, Thailand and Korea), retail launch of Surface product category. • Reviewing subsidiary’s retail engagements, ensure alignment to pro-sales retail engagements. • Provide consultation and project management support to subsidiary, engaging selected retail partners, developing consumer engagement projects integrating retail partners’ management, OEM PC partners and internal Microsoft team. • Achieve incremental 10-15% sales growth and consumer traffic for consumer-related program planning executed in Singapore, Malaysia and Thailand. • Project management to retail engagement such as Shop-in-Shop and product categorization planning. Key success/attributes in 2011 to 2014 • Retail Experience project in Singapore, Malaysia and Thailand. • Windows 8 and Office 365 launch in 9 countries (Merchandising branding) • Surface launch in 5 countries (Merchandising branding). • Xbox One launch in Singapore and Korea. • Project management, Retail Experience Center (REC) in APAC AHQ, Singapore

• Established Brightpoint Singapore business to a US$20+ million business entity by end of Apr 2011. • Supporting business development to market segment, Vietnam and Philippines. • Ensure P&L profitability in GREEN status. • Channel Account Management, developed more than 40 IT & Mobile Channel Retailers within Singapore. Eg. Challenger Technologies, Newstead Technologies, Mustafa, Sprint-Cass, Beng Soon, Novel Communication, G-Force Network, Comms Equipments, Telecom World, etc • Business development, influence and securing the distribution with Singapore Telecommunication, as supplier of HTC and BlackBerry mobile devices. • Operational management, giving guidance to Channel Marketing and Tele-Sales team; identifying best process while achieving optimal customer delivery and retailer satisfaction. • Product management, developing inventory management and forecast, providing optimal ROI with low inventory aging. • Channel Marketing, provide guidance to Marketing executive in developing channel program, RSP Training, channel consumer promotion, established mindshare among retailers while achieving optimal retail brand awareness for HTC and BlackBerry. • Successfully executed collaboration integrated marketing campaign with Microsoft, HTC, SPH Rednano; showcase Rednano search application, driving brand awareness and incremental sales growth. • Account management with vendor such as HTC, RIM, Singapore Telecommunication, StarHub and M1.

• Established SkyLine Singapore business to a US$4+ million business entity by end of Sept 2008 • Supporting business development to market segment, Thailand and Indonesia. • Ensure P&L profitability in GREEN status. • Channel Account Management, developed more than 30 IT & Mobile Channel Retailers within Singapore. Eg. Challenger Technologies, Newstead Technologies, Mustafa, Sprint-Cass, AAAs Com Solution, MC2, etc • Operational management, giving guidance to inside Sales team; identifying best process while achieving optimal customer delivery and retailer satisfaction. • Product management, developing inventory management and forecast, providing optimal ROI with low inventory aging. • Successfully reach out and achieved more than 25 editorials write-up of Dicota products via editor engagements, indirectly increasing brand value and incremental sales growth of 10-15% during the period. • Account management with Dicota

• Ensure P&L profitability in GREEN status. • Product management, developing inventory management and forecast, providing optimal ROI with low inventory aging. • Successfully reach out and achieved 1 corporate collaboration with Prudential Assurance via a customized mobile application. • Letter of Appreciation from Prudential Assurance on successful collaboration execution. • Account management with O2

• Business development, securing new accounts, offering Corporate dedicated Internet services and solution. • Account Management – Managing existing clients while evaluating business growth via upgrading their existing IT and Telecommunication platform.

•Customer Service Management – Handle all enquiries at Singapore Expo StarHub Business Centre •Basic Telecommunication solution – Basic Voice and data services •Basic Project Management for Singapore Expo – Expo customers •Operation Scheduling, coordination of project implementation. •Account payment collection, •Handle technical fault report, coordination of technical on-site support

•Business venture – Network Marketing •Planning and Business implementation of Motivational Seminars - Operation implementation of Motivational Seminars for individuals. •Coaching for children and adults, imparting basic water survival skills and water confidence ability. •Impart communications skill to children.