James Pursaill

CEO and Co-Founder @ Plend | B Corp

About

CEO and Co-Founder of Plend, on a mission to fix the broken credit system in the UK. 🏆 Startup Entrepreneur of the Year 2024 🌍 Proud member of the B Corp Community Too many people are unfairly excluded or underserved by traditional credit scoring, so we built Plend: a fairer, more inclusive alternative that puts people first. We’re changing the loan game, for good.

Country

United Kingdom

City

London

Industry

Financial Services

Skill

Experience

CEO and Co-Founder

Plend | B Corp

2024-7 - Present · 2 yrs 3 mos

London, United Kingdom

We're on a mission to offer affordable loans to the 20 million people in the UK who are vulnerable to rip-off rates and financial hardship in a flawed credit scoring system.

CTO & Co-Founder

Plend | B Corp

2020-5 - Present · 6 yrs 5 mos

London, England, United Kingdom

We're on a mission to offer affordable loans to the 20 million people in the UK who are vulnerable to rip-off rates and financial hardship in a flawed credit scoring system.

Founding Trustee

Social Credit

2023-11 - Present · 2 yrs 11 mos

London, England, United Kingdom

Digital Project Manager

International Institute for Strategic Studies

2016-7 - 2021-9 · 5 yrs 3 mos

Key Projects: IISS website rebuild - supporting global conferences, events across 4 offices, pioneering defence research, and product sales for strategic journals and databases. China Connects - tracking the impact of digital Chinese Belt and Road investment worldwide - debuted at Bloomberg's tech conference.

Project Manager, DKFindout!

2015-6 - 2016-6 · 1 yr 1 mo

Shortlisted for Platform of the Year by Futurebook and in BrandRepublic’s digital awards. Growing the audience from 50K to 340K users a month - delivering videos, quizzes and animations for kids aged 7-11.

Staff Writer

Pixel Dynamo

2014-11 - 2015-5 · 7 mos

PC games reviews, previews and features for PixelDynamo

Digital Project Assistant

HarperCollins Publishers

2013-3 - 2014-6 · 1 yr 4 mos

Collins Connect - teacher and student platform for primary and secondary schools. Complete programmes for English, maths and science, automated homework assignment and marking.