James Palmer-Rimmer

- Rum education and content creation - British rum spotlight series - Reviews, recommendations, and beginner guides - Brand storytelling and audience engagement - Short‑form and long‑form video production - Industry networking and distillery collaboration - Events and tastings - Consulting for distilleries and hospitality

Visitor Experience + is my brainchild, a specialised consultancy focused on driving exceptional visitor experiences and unlocking untapped revenue streams for attractions. From inception to realisation, I've carved a path that aligns my passion with expertise. Key Achievements & Responsibilities: Innovative Solutions: Championed unconventional approaches to enhance visitor experiences and boost income generation. Customised Strategies: Crafted comprehensive plans for attractions, spanning fundraising, income diversification, visitor experience enhancements, and digital/social media strategies. Collaborative Partnering: Forged partnerships with clients to understand their unique challenges, delivering tailored solutions that resonate. Revenue Enhancement: Engineered strategies that translated into increased visitor engagement and revenue growth. Consultancy Excellence: Leveraged in-depth industry knowledge to guide clients toward sustainable financial success.

🎭 Driving Revenue Growth | Enhancing Guest Experiences | Cultivating Innovation At ATG, I've orchestrated multi-venue sales operations that propel revenue growth while prioritising unforgettable guest experiences. With an innovative mindset, I've transformed challenges into opportunities, positioning ATG at the forefront of the entertainment industry. **Key Achievements & Responsibilities:** -Strategic Vision: Led initiatives that generated substantial income, including Tickets, Events, Corporate Hospitality, Pre-booked packages, and more. - 20% YoY Increase: Spearheaded revenue strategies resulting in a remarkable 20% year-on-year increase in gross income. - Dynamic Collaboration: Fostered cross-departmental collaboration to ensure unified visitor experience excellence and revenue maximisation. - Cultural Transformation: Created a culture aligned with ATG's values, emphasising innovation, entrepreneurialism, and magical guest experiences. - Team Empowerment: Mentored and trained teams to prioritise visitor-focused sales, elevating revenue streams and guest engagement. -Front of House Excellence: Elevated Mystery Shopper Reports scoring, delivering consistent excellence in front-of-house areas. - Budget Mastery: Successfully managed budgeting while achieving substantial income growth. **Collaborative Triumphs:** - ATG's Visitor Experience Model: Played a pivotal role in developing and implementing a companywide Visitor Experience model, amplifying commercial opportunities. - Online Reputation Enhancement: Amplified visible review scores on Google, Trip Advisor, and TrustPilot, bolstering ATG's online presence. - Sponsorship & Partnership Growth: Supported companywide efforts to increase income through enhanced sponsorship and partnership strategies.

🌳 Enhancing Visitor Experiences | Boosting Revenue | Fostering Community Engagement At the National Trust, I've passionately led efforts to elevate guest experiences and maximise revenue potential. My commitment to innovation and community engagement has reshaped this historic gem into a vibrant and prosperous attraction. **Key Achievements & Responsibilities:** - Visitor-Centric Innovation: Introduced a lucrative events program, fuelling income and cultivating memorable guest experiences. - Dramatic Growth: Orchestrated a dramatic surge in visitor numbers, transforming the garden's appeal and impact. - Retail Transformation: Elevated retail spend per head and increasing retail sales conversion. - Strategic Marketing: Introduced a social media and marketing plan, bolstering communication and driving sales. - Collaborative Partnerships: Forged alliances with local businesses, amplifying community engagement and attraction outreach. - Sustainable Growth: Drove the garden's transformation into a revenue-generating destination, in line with the National Trust's ethos. **Culture & Excellence Enhancement:** - Proactive Visitor Experience: Introduced a culture of proactive service, championing guest-centric experiences and continuous improvement. - Community Outreach: Expanded outreach initiatives, partnering with schools, community groups, and local businesses. - Accessible Experience: Reduced pain points, enhancing accessibility and ensuring an inclusive experience for all visitors.