James Mason

- Lead a multilayered field force, direct team of 6, indirect of 20, with over 5000 active business partners across AUS. Key focus is driving executional excellence via coaching, data driven insights and in-store standards. - Build and execute sales strategy in collaboration with the field leadership team across all regions in AUS, streamlining route-to-market, distribution coverage and outlet penetration. - Commercial analytics and ROI optimisation of total portfolio to drive channel and sub channel performance. Used to drive forecasting accuracy and manage spend while maximising growth. FY26 YTD Growth +33%. - Write, negotiate and close more commercially sustainable trading terms across the regions of AUS. Cascading to tailored JBPs for key trading partners. National Account Ownership – largest account delivering MAT growth +64%.

- Lead a direct team of 5, with over 1500 active business partners across NSW/ACT, key focus on developing talent within our team to secure new business. FY24 YTD >150 new accounts. - Stakeholder Management of all NSW/ACT trading groups, as well as ownership of several national accounts. Key responsibilities include, negotiating trading terms, joint business plans, promotional investment, managing customer specific P&Ls & NPD launches. - Drive unprecedented growth across NSW/ACT, developing & streamlining process to allow our small team to improve impact. FY24 growth+50% & FY25 growth +45%.

- Multi-site ownership of five sites, managing all aspects of business matters, including P&L management, safety/emergency response, human resources & continual improvement of business processes. - Lead a direct team of 6, with an indirect team of 19. Responsibilities include recruitment, coaching, career development/succession planning & performance management. - Strategic planning and management of projects to deliver improvements to the organisation, the team and our customers/clients.

- Managing several nationwide banners to build and execute account strategies across +600 Retail Outlets. Delivering financial KPIs, with a total portfolio worth over $25 Million. - Encompasses all facets of NPD from ideology to customer execution, including P&L creation and approval. Working in collaboration with all internal/external teams to ensure alignment of the strategic direction of our business. - Continual review of marketplace trends including competitor activity, promotional efficacy as well as identifying opportunities to capitalise our growth as part of ongoing strategy meetings to support the Head of Channel.

- Lead a 30+ strong team of Sales Professionals to influence and execute account strategies across +250 Retail Outlets in NSW total portfolio worth over $90 Million. - Develop and coach team members to drive better quality outcomes across their territories by creating meaningful templates and providing tools to support sales presentations, as well as consistent balanced feedback to build their individual skill sets. - Develop business relationships and establish good rapport with key decision makers within major retailers, to drive outcomes leveraging my negotiation skills.

- Exceed sales and execution targets through effective relationships and proactive management of a small team of merchandisers. - Increase market share across 30+ retail outlets by understanding the business needs of each customer, enabling Campbell Arnott’s to become the supplier of choice. - Build innovative solutions to build excitement for product launches across three different territories.

- Motivating team members to understand and contribute to overall delivery of KPIs. - Liaise with suppliers for training and support to increase sales capability of team members. - Build Merchandising plans for the store whilst tailoring the layout to cater towards the demographic of customers.

- Liaise with cross functional teams in order to build win:win account plans, which the analyst communicates to the field sales team. - Analysing market trends to ascertain profitability and frequency of promotional programs. - Working alongside the State Account Managers to tailor plans to the needs of their customers.

- Exceed sales and execution targets through effective relationships and proactive management of a small team of merchandisers. - Increase market share across 30+ retail outlets by understanding the business needs of each customer, enabling Campbell Arnott’s to become the supplier of choice. - Build innovative solutions to build excitement for product launches across three different territories.

Tailored MBA certificate across 6 courses - Leadership, Strategy, Customers, Numbers, Change & Action

Fundamentals, Applied & Agile Certifications