James Lyon

A results-driven marketing communications and brand professional with skills across dynamic MNC and SME environments. Broad experience includes designing and executing strategic plans and projects aligned to organisational and business objectives. Key strengths include: - Effective people, stakeholder, project, client and agency management skills. - Strong experience in developing and implementing digital transformation projects, new products, brands, marketing and communications strategies for global, regional and local organisations. - Solid brand expertise in managing the strategic and creative development as well as governing the application of assets consistently across varied touchpoints and markets. - Compelling storyteller to communicate and engage with employees, customers and investors on topics that facilitate authentic interactions and brand awareness. - Strong analytical skills having worked with insights generation, customer segmentation to develop actionable insights strategies based on these customer insights.