James Leong

Responsible for the overall strategic leadership and growth across the HVAC Malaysia market. Main role includes: -End to end P&L management, owns the execution of long-term strategy and operational direction for the country across all functions. -Focus on enhancing current offerings, driving the new business opportunities within new and existing customers, drive customer partnerships and relationships, and drive a robust performance culture. -Enable OneCountry approach to customer centricity, align and drive engagement of vertical and functional teams.

Responsible for the management of overall Company’s operations, ensure targets and objectives are met with consideration to profitability and develop strategies to ensure growth of the Company. Selected Achievements: • Immediately upon on-boarding, I was tasked with resolving an unresolved operational crisis involving a key and major developer projects (approximately 100 units). Successfully delivered all units without incurring any Liquidated Ascertained Damages (LAD), thereby saving the Company in millions. • Exceptional EBITDA past 8-year performance on year-over-year organic growth; doubled earning within 4-year period of leadership. Steadily maintained growth over pre and post COVID-19 years. • Successfully maintained a double-digit EBIT margin which signifies effective managing its costs and generating healthy profits past 5 years. • Successfully secured the Company’s first-ever high-speed lift projects in Malaysia with a contract speed of 5 m/s & 6 m/s for the Conlay development and 4 m/s for Sky Suites development. • Pioneered the introduction of the Company’s Hero product – IMOD by securing its first deployment in Malaysia for the JBS and CIQ projects, totalling 16 units. • Recipient of the Sales Excellence Award for FY22/23 from SMC Manufacturing China, recognizing outstanding performance. • Conferred the CEO’s Commendation for both the New Installation (NI) Sales Team and Modernisation (MOD) Sales Team in FY21/22 for exemplary contributions. • Awarded the Sales Unit Star Award for FY23/24 by SMC Manufacturing China in recognition of exceptional sales achievement.

Co-founder of Company and responsible for the functions that are involved in all aspects of the company operations with having an overall goal to provide and support the operations effectively. Main role is to monitor the work of different departments within a company. My daily task mainly involve to plan human and technical resource usage, manage day to day tasks and design policies to keep all in place. In general, Chief Operating Officer involve and focus in daily operation and problems solving. Selected Achievements: • Co-founder of Hyundai Elevator in Malaysia in year 2013, successfully entered a joint venture partnership with NAZA group of companies. • Achieved 100% of company business plan year over year. • Successfully managed a multi-millions dollar project under Genting Resort (approximately 300 units) and delivered all units with exceptional profits, earning the Company in millions.

Responsible for the overall management and efficient operation of the New Equipment Sales to meet the Company's objective of business viability and profitability with effective implementation and maintenance of sound and strategic programs to increase the market NE booking sales and orders. Selected Achievements: • Successfully re-organized and re-structured the Sales organization and department with increased competence headcounts. Key role to align with Company annual business objectives within a period of 3 months. • Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual team-member accountability resulting in 240% booking units and 300% revenue increase over 3 months compared with 2011 results. • Met or exceeded all quotas within 3 months, achieving $80 million in sales in Malaysia and earning recommendation for president award for Growth Initiatives in 2012.

Responsibilities include the following: • Sales & Marketing: Manage and develop existing accounts, acquire new customers and drive growth in the region. Establish marketing plans and strategies to significantly augment presence and market share in the region. Key sales, marketing and operation of Wittur door new installation and modernization products in SEA area. Successfully built-up market into SEA region including Malaysia, Singapore, Thailand, Vietnam & Indonesia. • Project Management: Leverage Wittur’s global capabilities to open opportunities and deliver value added projects for customers in the region. Function seamlessly with the global technical team to achieve the Group’s goals for Malaysia and Thailand market. • Budget and Forecast: Prepare annual budgets and forecasts. Selected Achievements: • Successfully penetrated into South East Asia markets with Wittur Components Product including of more than 100 sets of car door operators for Door Modernization jobs within 1-year period. • Instrumental in setting up Regional HQ Office in Singapore with more than $5 Million sales turnover within 1-year period. • Successful promotion and marketing of modernization products including doors, car slings, machines and safeties for MNC lift companies including Otis, Thyssen, Sigma, MS Elevator and etc. • Achieved 100% of company business plan in term of booking amount for Malaysia and Thailand markets. • Received Letter of Appreciation from Customer for strong marketing and promotion of Wittur product that resulted in successful door modernization job.

Responsible for the overall management and efficient operation of the New Equipment (NE) Division to meet the Company’s objectives of business viability and profitability with effective implementation and maintenance of sound and strategic programs to increase the market NE booking orders, sustain healthy annual sales turnover and margin growth by timely execution of new installation projects with good account receivable record. Oversee divisional and all business development functions consisting of design, sales, installation, testing and commissioning, including new product rollouts, key account sales and project management, customer relationship development, contract negotiations, and order fulfillment. Hold P&L and budget responsibilities. Provide cross-functional team training, coaching, and mentoring. Direct network of branch managers and marketing associates located throughout Malaysia. Design, implement, and adjust various business plans particularly sales plans and programs for vertical transportation system/product, with a focus on building branches’ distribution channel and fostering demand within Malaysia territory. Selected Achievements: • Ranked top 3 in industry for 8 consecutive years. • Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual team-member accountability resulting in 185% booking units and 180% revenue increase over 8 years. • Exceeded all quotas throughout tenure, averaging more than $50 million in annual sales in Malaysia and earning company awards for Growth Initiatives in 2007 and recommendation for president award for 2 consecutive years in recognition of performance. • Consistently developed strong, sustainable relationships with new/existing customers including building developers, consultants and architects. • Nominated as an associate in Otis University on Field Management in 2007-2008 • Achieved 'The BrandLaureate Awards' 2010-2011

LG Industrial Systems Company (Malaysia) Sdn. Bhd is a leading lift and escalator supplier with over 100 employees and annual revenues exceeding $30 million. Changed name to SIGMA Elevator (M) Sdn Bhd following the merging of parent company, LG Industrial Systems Co., Ltd., South Korea and OTIS Elevator Company of USA in 1999 under the joint venture name of OTIS-LG Elevator Company. Involved, planned and managed annual sales business plan based on intelligence market demand. Responsible for the effective implementation of the Company’s sales programme on new lift and escalator equipment to achieve annual sales target and desired market share position. Implemented action plan based on current sales trend: i) A market-focused orientation ii) Future management iii) Proactive approach iv) Basis of the sales platform concept i.e. Create, Keep & Grow Customers. Managed departmental budget with “Profit & Loss” responsibility and Built a productive functional and efficient sales team. Developed a comprehensive, geographical specific sales strategy plan that identifies the steps and resources necessary to achieve sales targets. Identified and qualify sales prospects and prioritize the usage of resources to follow-up leads. Selected Achievements: • Team consistently ranked top three in company sales for two consecutive years. • Designed and led sales strategies and team building workshops later adopted as company-wide standard for branches’ sales activities and operations. • Generated business revenue by over $50 million in sales through continual communications and liaison efforts with customers and sales team members.

The General Electric Company of Malaysia Sdn. Bhd has been in business for 75 years and is involved in a very broad and unique spread of trading, contracting and manufacturing activities. GEC Malaysia’s highly-skilled staff of over 350 and annual revenues exceeding $100 million. Managed and involved in tenders exercise and negotiation, total tender contract exceeding $10 million. Responsible for the effective implementation of the Company’s sales programme on new lift and escalator equipment to achieve annual sales target and desired market share position. Expanded new market identification and penetration and large-scale contract negotiations. Monitored sales performance of branches’ to ensure alignment with corporate profit goals. Project management involved to manage site progress/issues, financial aspects in claims/certification/collection and safety. Close monitoring of projects to ensure net recovery margin through variation orders and x-order opportunities. Selected Achievements: • Team consistently ranked top five in company sales for five consecutive years. • Achieved 100% of company business plan in term of booking units and exceeding 10% margins. • Know-how on sales processes throughout negotiation, prospecting, project identification, pre-bid checklist, estimation, proposal, commitment to award as well as vetting through the conditions of contract, local code and regulations. • Volunteered as project engineer in 1996 and successfully completed the project in accordance to work schedule and developed strong sub-contractor management at site and effective cost control at site. Achieved net recovery margin by over 20%.