james lackmaker

founder milkshake consultancy ltd and senior analyst unlimited ecommerce

About

I have extensive experience in commercial relationships, managing and developing consumer brands and analysing market data to monitor trends and opportunities, to make key pivotal strategic business decisions. I have a thirst for learning and am continuously interested in developing my skills set. I work well in a team but can use my initiative to work on my own to achieve set goals. Key Achievements: * Managed key consumer brands (as acting brand manager) and New Product Development projects to deliver the Marketing strategy. * Retained multiple client businesses from analysing data and presenting results for UK and Global Senior Management Teams. * Competitive data analysis gathering (using AC Nielsen and IRI data) to establish trends, opportunities and present results to Senior Management Teams. * Received inter-company nominations and awards demonstrating my diligence and reliability.

Country

united kingdom

City

hatfield

Industry

information technology and services

Skill

market analysis, brand awareness, customer surveys, project coordination, social media marketing, event management, sales management, multiple project coordination, web development, customer relationship management, employee surveys, content management systems, customer service, tourism, microsoft excel, time management, microsoft word, powerpoint, sales, customer support, logistics management, recognition awards, fast moving consumer goods, trade marketing, marketing strategy, data analysis, relationship building, supplier negotiation, marketing, social media, microsoft office, digital marketing, teamwork, cross functional coordination, point of sale systems, content management, brand development, product marketing, retail marketing, forecasting, business analysis, strategy, negotiation, market research, google analytics

Experience

founder milkshake consultancy ltd and senior analyst unlimited ecommerce

milkshake consultancy

2020-5 - Present · 6 yrs 5 mos

marketing assistant

spotless group part of henkel

2005-4 - 2008-1 · 2 yrs 10 mos

Acting Brand Manager responsible for key consumer brands to deliver the business and Marketing strategy. Coordinated in-store activity with one of the top 4 supermarkets, then evaluated trade analysis. Monitoring BI reports (AC Nielsen and IRI data) to establish trends, opportunities to ensure KPI’s are met and present findings to senior management. Coordinated new product development and in-store point of sale displays. Built strong relationships with retail partners in line with commercial agreements, advertisers and web agencies. Managed all digital Marketing activities. (www.spotlessgroup.co.uk, www.colour-catcher.co.uk) Implemented a product data system for all brands.

marketing assistant

carlson wagonlit travel

2008-2 - 2010-2 · 2 yrs 1 mo

Managed internal and external events. Managed CRM system. Managed marketing’s forecast dashboard. Managed the marketing events calendar Responsibility for weekly internal Marketing Communications. Generated 25% of total marketing revenue for the business. Built relationships with commercial suppliers.

european ecommerce analyst

exertis

2017-5 - Present · 9 yrs 5 mos

marketing and support services coordinator

carlson wagonlit travel

2010-2 - 2017-4 · 7 yrs 3 mos

Responsibilities & Achievements Manage national projects, from start up through to delivery. Generating 35% of total Marketing revenue for the business. Working in collaboration with senior management for UK and global teams to identify trends and issues via analytical information to enable retention of client business. Responsible for Marketing Budgets P&L dashboard. Management and control of all logistics for UK & Ireland. Managing funds for international hotel chains.