Jake Hanson
Chief Operating Officer @ Guardian Sports
About
Chief Operating Officer (COO) at Guardian Sports. Responsible for P&L, GTM design & strategy, leading special projects, and integrating the key functions of Sales, Marketing, Operations, and Finance.
United States
Atlanta
Retail
Go-to-Market Strategy, Communication, Problem Solving, Leadership, Management Consulting, Data Analysis, Materials Science, Social Media, Procurement, PET, Tableau, QuickBooks, Microsoft Excel, Python (Basic), Microsoft Power BI, MailChimp, SAP Products, Microsoft PowerPoint, Management, Public Speaking
Experience

Chief Operating Officer
Atlanta, GA
Scaling Guardian Sports through a period of multi-fold revenue growth, growing the team from 8 to 35+ employees and transitioning the business from entrepreneurial-led to a mature, professionally managed organization. Commercialized four new market-leading product lines (Guardian Cap 2.0, FLEX, AstroPad, LOOP 2.0) — including LOOP 1.0 and LOOP 2.0, both earning top ratings from Virginia Tech’s Helmet Lab, the leading independent research institution on head health and safety — and implemented EOS company-wide to bring operational discipline across all functions. Stewarded partnerships with the NFL, CFL, NCAA, PLL, and World Lacrosse — establishing Guardian as the trusted safety partner at the highest levels of sport. All while earning some of the most prestigious recognition in business and innovation, including the EY Southeast Entrepreneur of the Year, IPOEF Inventors of the Year, SBJ Women’s Game Changers, Atlanta Business Chronicle’s #1 Best Places to Work, Front Office Sports Best Employers in Sports, and the Inc. 5000.

Director, Strategy & Operations
Atlanta, GA
Architected Guardian's commercial and operational foundation during a critical growth inflection — introducing the company to brick-and-mortar retail, scaling e-commerce into a meaningful DTC channel, and upgrading the financial infrastructure needed to sustain rapid growth. Transitioned the business from founder-led operations to a scalable organizational model, implemented a formal budget planning cycle, and launched the LOOP headgear line, expanding Guardian's portfolio into a new protective equipment category. The groundwork laid during this year set the stage for the company's subsequent national recognition and industry leadership.
Jake Hanson's Contact Information
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