James Gonzalez

Founder/President @ LECHE

About

I’m a serial entrepreneur, advocate, & artist who’s m live by the mantra “dare to be different”. Im here to live, learn and try to make the world a better by seeking out other dreamers and do-ers.

Country

United States

City

Laredo

Industry

Management Consulting

Skill

Engineering, Procurement, and Construction (EPC), Blueprint Reading, Construction Management, Cross-functional Team Leadership, Construction Site Inspections, Budget Management, Scheduling, Material Requirements Planning (MRP), Content Services, Creative Content Creation, Content Administration, Startup Marketing, Startup Development, Business Ownership, Start-up Leadership, Start-up Ventures, User Experience (UX), Infrastructure Management, Non-Governmental Organizations (NGOs), Local Government

Experience

Founder/President

LECHE

2025-1 - Present · 1 yr 9 mos

Laredo, TX

LECHE (Laredo Economic Coalition for improved Highway Exchange) is dedicated to identifying, funding, and developing a more connected infrastructure in Webb County.

Founder

Toro Financial Group

2025-1 - Present · 1 yr 9 mos

Laredo, Texas, United States

Managing Partner

Potential Holdings

2020-4 - Present · 6 yrs 6 mos

United States

Managing Partner

7 Flags

2016-10 - Present · 10 yrs

United States

Chief Content Officer

Wicked Stinger Media

2013-5 - Present · 13 yrs 5 mos

United States

President & CEO

Toro Automotive

2013-5 - Present · 13 yrs 5 mos

United States

Toro is a comprehensive independent automotive dealership and service center dedicated to making auto ownership less stressful. Our Torolly Satisfied guarantee guides every decision we make. We Torolly are built to serve you!

President & COO

Gonzalez Auto Parts

2010-5 - Present · 16 yrs 5 mos

Gonzalez Auto Parts (GAP) is an independent automotive aftermarket retail. Delivering Real Solutions since 1934, today GAP is one of the largest independent automotive retailers and fleet service providers in Texas.