James Cui

National Sales Manager18600960788 Advanced Ablation Solution & ILS ENB Early Technology MITG. I'm actively looking for new Marketing or Sales position in Beijing due to family reasons...

Key Responsibilities Strategic Planning: • Conduct primary and secondary market research to understand end customer needs • Monitor competitor landscape and analyze market trend • Use market understanding to develop a 3-5 year products roadmap (customer needs, business needs, market trend, technology assessment) • Communicate with other global product development segments to align product roadmap, marketing positioning, and customer segmentation • Work with global regional sales teams to synchronize product needs and product planning (product features, product line, pricing, timing, etc.) New Product Development Support: • Act as Marketing Program Manager for new product development process (NPI) • Generate business cases that ensure Return on Investment and continued business success. • Work with cross functional teams to ensure NPI delivery per GEHC quality process • Determine global pricing based on economic value to our customers and ensure financial targets are meet including product margin analysis, service profitability and product cost reduction • Lead the market communication to develop core selling materials including product data sheets, brochures and specs, and other product promotion and training materials • Lead clinical trial and pilot activities • In partnership with global sales teams to ensure successful product launch• Product Management and Sales Support: • Work with cross functional team (operation, sourcing, engineering, service, etc.) to support global regional sales team and end customer needs • Conduct regular communication with global sales teams to understand product performance to support continued business success • Manage product life cycle, including establishing End of Life and successful installation base migration plans, end-of-service plans and communication • Support global sales teams for product and business issues and boost sales

Major Responsibilities: -Understand, document, and champion the needs of targeted global Value Segment markets. -Has global responsibility for defining and managing a portfolio of Value Segment continuous monitoring solutions throughout the whole product lifecycle from product creation to obsolescence. -Develop business plans for assigned products, including gathering market research, competitive intelligence, and market requirements. -Develops and maintains intimate knowledge of the clinical areas where these solutions are used. -Create customer requirements for new products based on customer research, market analysis, and clinical drivers. Represent these customers and champion the requirements through the product development process. -Performs a competitive comparison between competitors’ products and own products in various market segments -Work in cross-functional program teams to ensure timely definition, development and release of products; leads and coordinates all marketing functions -Lead the global Go-To-Market activities associated with New Product Introductions (NPI), such as launch plans, Marketing Communications strategy, sales training, collateral development, and pricing. -Responsible for product structure and worldwide pricing. -Proposes and drives product-specific market research projects and customer preference testing -Partner with Global Sales to formulate marketing strategies for assigned products, including product positioning, value proposition, configuration, and pricing to deliver sales, orders, and margin objectives. -Develops and maintains contacts with sales reps, users and opinion leaders -Communicates all product-relevant issues and decisions to the Business Unit, Sales & Marketing Centers and the field as appropriate -Tracks and anticipates competitive developments and proposes/drives counter strategies

Major Responsibilities: Market developing, analyse and look for new market, perform specific market activities and channel layout solution; Branding promotion, raise Goldway (Philips family) and Goldway product reputation and popularity by Medical Fair, Medical conference, and dealer meeting; Product promotion, make regular product training to sales and dealers to enrich their product knowledge; summarize target market extension strategy and enlarge market occupation; Channel extension, based on sales office annual growth target, planning channel layout and perform the planning efficiently; Channel management, evaluate dealer and agency’s annual performance and adjust the cannel layout to maintain sustainable development.