James CK Ching

At Your Best (AYB) is an international leadership and advisory network supporting organizations across industries and geographies. AYB helps organizations turn strategy, transformation and AI ambitions into concrete execution by developing leadership capabilities, communication, influence and behavioral change. Its approach combines executive coaching, facilitation, behavioral science and realworld business experience to drive measurable performance, stronger collaboration and sustainable transformation.

Courses I teach: (1) Cross Cultural Change Management - Executive MBA (2) AI for Learning course - Global BBA

Volunteer Alumni career mentor to ESSEC students

Teaching Teamwork and the Workplace

Mentoring tech professionals in career and workplace topics in the sales, and marketing functional areas

Volunteer Mentor to young working professionals

1-1 Workplace Coaching to Professionals and their Leaders, Team Coaching, Speaking, Training on Leading across Cultures, Strategic Visioning, Sales and Marketing Strategy advisory, LEGO Seriousplay Team Training

Enabling marketing and sales teams to amplify their performance

Leading Regional Sales across 10 geo, helping clients find workforce solutions, connecting talents to opportunities

- Matrix P/L business leader for Edu business in Asia Pac markets (Key: China, Philippines, AU) - Sales leader for Philippines Edu - Marketing Strategy for Asia - Edu Franchise, K-12 pte/public school segmentation - Edu Marketing Campaigns including digital, content - Product launches with US, India, AU, PH, CN, SG product management teams

- Marketing Daily Management: Accountable for marketing related activities for the Asia Pacific & Emerging Markets (Web, SEO, FB, Wechat) for in-school (B2B) and afterschool (B2B2C), measurement & analytics and budget planning. - Drive Localisation of K-12 Product launches from insights and concepting to go-to-market: into Asia Pacific key markets e.g. CN, JP, KR - Drive APEM region Trade Marketing initiatives e.g. Dealer Conferences, Product Previews, Trade Incentive system - Drive Brand building initiatives in selected markets e.g. LEGO Teachers Award (community of superusers) - Develop and leverage key resource partnerships with Higher Ed and NGO partners, for content or product development or joint business development e.g. Tufts University, FIRST LEGO League, World Robot Olympiad, QUT, Beijing Normal Uni, Beijing Education Institute, East China Normal Uni, Singapore Science Centre - Develop regional and key market local team member capabilities in Marketing and Sales Excellence

- Built China team from ground zero, more than doubling business within strategy timeframe. - Drive brand building in China through partnerships, activation events, leading to 'Education Brand of the Year (Foreign) 2014" being awarded. - Key account management with national distributor, manage sales plan and targets - business development with China Public Ed stakeholders including K-12 schools districts and higher ed - execute CN strategy - Act as LEGO Education Brand spokesperson to media and external stakeholders - Led LEGO Education Afterschool business team in China towards investor-operators (B2B) and Mass Affluent Chinese parents - expanded footprint beyond Tier 1 cities

Supporting educators' in their quest for 21st century handson learning: - Sales management role for Southeast Asia through distributors - regional marketing responsibility SEA - regional P/L SEA - channel development - drive direct local sales in Singapore market with K-12 schools universities edu chains - annual trade and consumer campaigns/activities in Singapore market to drive awareness -annual customer and market planning

ESSEC & Mannheim Executive MBA Asia-Pacific Program, Class of 2020/2021

Business Administration (Honours)

Strategic Marketing In Action