James Addie

Self employed and providing and end to end Business Consultancy Services to any industry and specializing in Telecoms. Brand development, web site traffic growth, web site UI and advertising revenues. Developed brand strategy and statistics systems. Strategic Consulting, including business planning, sales strategy, strategic positioning & brand identity development. Advising new businesses on managing growth & expansion, business structure & requirements, drafting privacy policies & terms & conditions and structuring commercial agreements & transactions.

EMEA Business Development Director

In my Role as the Head of Commercial Operations for Exertis, I am responsible for the day-to-day operations and the strategic direction of the Telco Division. I lead a team of 16 people spread across multiple accounts and 5 departments of; Sales, 3pl, Online Fulfillment, Online Services Provision, Project Management and Customer Care. This team and I are responsible for delivering the annual budget by maximising the opportunities within the division. We do this by developing engagement plans for all our key accounts, and ensuring we deliver against these plans. This approach is a fundamental element of our success and has led to the delivery of new business & revenue streams from both existing and new customers. In addition, I am responsible for all partnership negotiations, commercial agreements, strategic & day-to-day relationships, securing the optimum commercial terms & maintaining strong relationships with our partners.

Working with various clients, from many business sectors, with a focus on Strategy, Planning and Project Implementation. These projects required actively drawing up change management plans, gaining buy in from existing team members and leading these team members through the change management process to a successful outcome. While exact details of the roles and clients are confidential, the clients range from major Multinational corporations, Semi State bodies and private domestic companies.

Working with various clients, from the Telecommunications sector, with a focus on re-building relationships, developing joint commercial strategies and creating partnerships. Delivering outstanding asset recovery for our clients while all the time ensuring our governance, environmental and legal obligations are maintained, and the business is commercially viable for GSUK. Selling the values, ethos and beliefs of GSUK to our clients supported by our world-class delivery.

Review and define strategy for all business operations - Implementation of a full Warehouse Management System & Standard Operating Platform - Review, Enhance & Define all process flows and create a Quality Management System to measure performance and accuracy - Review and analyse the competencies and capabilities of current personnel and amend were necessary to ensure effective service delivery - Ensure effective change management plans are in place to deliver a successful outcome - Advise and assist board with the strategic direction, brand identity, company values and corporate ethos of the company

Operating as the Strategic Partnership Director for Carphone Warehouse, I was responsible for setting the internal strategic direction and engagement plans for all our business partners. My responsibility was to deliver new business & revenue streams, and the on boarding of new partners into our retail estate. I was responsible for all partnership negotiations, commercial agreements, strategic & day-to-day relationships, securing the optimum commercial terms & maintaining strong relationships with our partners. Duties - Formulation and implementation of company direction, strategy & innovation - Developing and implementing partner strategy - Planning, development, testing and implementation of all new business ventures – Lead all relevant change management programmes to ensure engagement from all departmental owners - Chief negotiator for all commercial and legal contracts - P&L performance accountability & management along with budgetary forecasting & delivery - Partner performance & relationship management - Chairman of our board & leadership meetings - Analyse, understand and challenge were necessary, all financial reporting & KPI’s to ensure business performance meets expectation

Responsibilities included, Buying, Warehousing, Distribution & Logistics Contract Negotiations, Connections Activations Process Management, Phone & Sim pack Creation and Management