Jamaine Pulat

When we buy, we want to know what for. But too many B2B tech sales orgs still sell like it’s 2012; transactional, discount-driven, and disconnected from what actually moves a deal forward: trust and relevance. 💡 95% of buyers choose based on trust. 92% of decisions are emotional. And yet, most sellers pitch, argue or justify, and therefore miss the hidden information. I help organisations stop pitching and start guiding. Because when sales teams shift from telling to listening, they don’t just close more, they build momentum with their impact. With over a decade at the intersection of B2B tech sales and decision-making psychology, I help founders and sales teams grow from founder-led selling to scalable, team-based sales structures. 🔹 Founder & CEO Sparring: from Go-to-Market readiness to building a sales org 🔹 Interim Sales Leadership: to reset, reenergize and scale your commercial setup 🔹 Workshops & Team Enablement: value-based selling, discovery, and buyer psychology 🔹 Sales Mentoring for incubators & accelerators 10+ years in commercial roles, 7+ years in tech sales, and 700+ hours of coaching & mentoring. I’ve partnered with companies like TeamViewer, Deutsche Bahn, HRS Group, Autobinck Group, Gastromatic and more. That means: ✓ Structure and momentum for scaling B2B (Tech) sales ✓ Clarity and confidence for founders in commercial roles ✓ Buyer-first sales strategies that drive action And last, but not least... 👑 I champion female sales leadership. As co-founder of the Female Sales Collective, I hold space for women in B2B sales to lead authentically, powerfully, and visibly. Check-out our retreat, either for yourself or your female sales talents! 💬 Testimonials: "A clear recommendation! Jamaine recognized our needs at GTM and challenged us at the right points. Very structured way of working with the right frameworks. We will definitely continue to work with her!" "Jamaine excels at giving advice and focusing on your goals, ensuring you stay on track." “Thanks to Jamaine, I not only learned a lot, but I truly grew as a salesperson — and I’m really grateful for that.”