
Jakub Horak
International Consultant for Medicinal Cannabis Markets @ TOKE Cannsulting
About
With over 15 years of experience in international B2B sales, I currently lead medical cannabis distribution across the European Union, focusing on compliance, quality and sustainable growth. My professional journey began in the aerospace sector, where I collaborated with both private enterprises and government clients, building a strong foundation in high-stakes business development and strategic relationship management. 🔍 Throughout my career, I have specialised in: • New market development & regulatory navigation • Strategic sales leadership in highly regulated industries • Client acquisition, retention and lifecycle management • EU-GMP and GACP standards in the cannabis industry In 2008, I transitioned into the medical cannabis space. My early passion for cannabinoids and terpenes led me to establish TOKE, a Czech company producing cannabis-based supplements. Today, TOKE supplies to major distributors, including the second largest pharmaceutical wholesaler in the Czech Republic. This entrepreneurial venture has equipped me with in-depth understanding of legislative processes, pharmaceutical standards, and real-world patient needs. As the International Sales Manager at Cannerald AG, I now oversee medical cannabis distribution operations throughout Europe, helping to set new standards in product quality, traceability, and patient safety. Our work is rooted in Swiss precision and guided by GMP, GACP, and Narcotics Act (NarcA) compliance, making us a trusted partner for pharmacies, healthcare providers, and regulators. Let’s connect if you’re in the healthcare, life sciences, or regulated cannabis sectors — especially if you’re exploring EU market entry, product positioning, or strategic partnerships in medical cannabis. Motto: Jeden jestřáb mnoho vran rozhání / One hawk scatters many crows 313. Československá stíhací peruť RAF / No.313 Czechoslovak Fighter Squadron RAF
Czechia
Prague
Retail
Zajišťování zdrojů, Řízení jakosti, Vyjednávání při nákupu, Vyjednávání s dodavateli, Prodej a marketing, Dodržování regulatorních předpisů, Management uvádění produktů, Distribuční strategie, Regulatorní požadavky, Poradenství, Konzultativní přístup, Rozvoj nových obchodních příležitostí, Management obchodu, Zdravotní péče, Legislativa, Financial Accounting, Public Tender Management, Purchase Management, Logistics Management, Project Management
Experience

International Consultant for Medicinal Cannabis Markets
Evropa
At TOKE Cannsulting, I specialize in bridging the gap between medical cannabis producers and distributors in key European markets, including Germany, United Kingdom, Poland, the Czech Republic, Denmark... Leveraging deep industry knowledge, I help businesses navigate regulatory complexities, identify strategic partners, and ensure high-quality medical cannabis reaches end-users effectively. What I Do: • Connect producers with reliable distribution networks. • Advise on market entry and compliance strategies. • Facilitate growth opportunities in emerging medical cannabis markets. Let’s connect if you’re looking to expand your distribution network, source premium medical cannabis, or explore new business opportunities in Central Europe.

International Sales Manager
Hlavní město Praha, Česko
Under the guidance of local regulatory bodies and industry experts, this role ensures the successful adaptation, presentation, and distribution of Cannerald AG's products across targeted territories. The goal is to uphold the prestigious image of all stakeholders involved, promoting optimal strategies and maintaining robust public relations. The position requires strategic planning, coordination, and execution of initiatives while fostering the brand’s core values and work culture. Relationship and Business Development Build and nurture relationships with potential partners and customers. Develop sales leads through direct outreach, recommendations, and networking. Provide ongoing service to existing clients and ensure client satisfaction. Promotional and Marketing Activities Plan and coordinate promotional activities in collaboration with relevant departments. Organize and manage sponsorship opportunities to enhance brand visibility. Address and resolve client and media inquiries or complaints efficiently. Sales Strategy and Execution Execute sales to new, existing, and prospective customers, aligning with the overall sales strategy. Negotiate optimal rates and terms to benefit the business while maintaining long-term client relationships. Maintain and manage account databases and contact lists. Coordination and Project Management Oversee project activities, ensuring they are effectively planned, directed, and executed. Coordinate all necessary steps to achieve successful project outcomes. Participate in sales strategy meetings, providing insights and input to maximize business growth. Market Research and Analysis Conduct detailed market research and analysis to inform business strategies. Identify emerging market trends and propose actionable strategies for adaptation. Provide direction on market opportunities and customer needs.

Founder
We are TOKE, a Czech startup engaged in the research and development of hemp products. We work with industry experts with many years of professional experience. We bring premium quality, an emphasis on the efficiency of the raw materials used and an innovative approach for a healthier and more productive life for each of our customers.

Area Sales Manager
Prague
Commercially responsible for Aerospace and DOA projects. We are a flexible (130 specialists) and fully experienced engineering team working on many projects with Airbus and Safran Cabin. We are also EASA PART 21J holder with the following scope: • minor and major changes and STCs • livery and placards full program • full cabin design/customization & upgrades (retrofits) for aircraft producers • full design services of interior monuments for aircraft interior suppliers • design and stress analysis, also the manufacturing process and technology specification and optimization • flammability tests by EASA certification

Sales Manager for Poland and Baltic Territory
Prague, The Capital, Czech Republic
Main activities: Following needs of government customers in assigned territories. Closely cooperating with local representatives. Management of acquired projects. Preparing materials for participation in international tenders. Organising exhibitions. Creating price proposals. Coordinating each step in-between price proposal and final handover. Major customers: Komenda Glówna Policji, Lotnicze Pogotowie Ratunkowe, Airbus Defence & Space, FL Technics, Baza Lotnictwa Szkolnego / Transportowego / Morskiego…

Sales Specialist Car Fleet Service
Prague, The Capital, Czech Republic
Czech Customers (automotive, car spare parts, car fleet service, fleet management) Main activities: active search of corporate clients, cold callings, business meetings, civil and public tenders… Major customers: Penny Market, Ministerstvo zdravotnictví, Lesy hl. m. Prahy, SIKO koupelny… The main distributor of auto parts in the Czech Republic, Slovak, Romania, Hungary and Ukraine ELIT CZ has more than 25 branches in the Czech Republic. Has more than 500 garages in partnership: Partner ELIT Autoservis, Partner ELIT Autoservis Premium and Car Fleet Service. ELIT CZ is member of RHIAG GROUP and Rhiag CEE Region. Car Fleet Service is for small and big companies with fleets and leasing and insurance companies.

Area Sales Manager
Prague, The Capital, Czech Republic
Czech and European Customers (fleet management, ICT/ERP, automotive, M2M, telco) Main activities: business meetings with the management of Czech and foreign companies in civil and public sector, international trade management, project management, leadership and support of business partners, expos, marketing… Major customers: Home Credit, Air Bank, PPL CZ, Helicar, SD sped...
Education

Political sciences
· Political systems (which include the issue of elections and electoral systems, political parties or analysis of the functioning of political systems in the countries of Western, Central and Eastern Europe), · Political thinking, · International relations, or · Problems of European integration. · Courses in modern Czech (resp. Czechoslovak) and European history or courses focusing on contemporary world affairs for better understanding these political science disciplines in the context and their connection with practice
Jakub Horak's Contact Information
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