Jake Backus

Jake Backus

Managing Director @ Empathy Sustainability

About

Aiming to make a positive impact on the planet and society and to help companies to achieve the same. E.g. B Corp status (achieved highest category ranking in the world and 4th Queen's Award), and net positive positions. Chair of Trustees for Hidden Help which helps those least well off in Cornwall with furniture and household items donated by the community. Mentor to social and environmental benefit start-ups. Previously involved in air quality and assisted natural forest regeneration research, and in campaigning to humanise our cities and for active travel. Motivated about environmental and social sustainability, ethics and values led business, holistic and systems thinking with impact. Led the thinking and development of Sustainability as a commercial function within The Coca-Cola Company.

Country

United Kingdom

City

Oxford

Industry

Environmental Services

Skill

Sustainable Business, Corporate Social Responsibility, Marketing Communications, Sustainability, Corporate Communications, FMCG, Business Strategy, ISO 14001, Change Management, Marketing Strategy, Account Management, New Business Development, Stakeholder Management, Sustainable Development, Sustainability Reporting, Stakeholder Engagement, Project Management, Management, Strategy, Strategic Planning

Experience

Empathy Sustainability

Managing Director

Empathy Sustainability

LinkedIn
2016-4 - Present · 10 yrs 6 mos

Oxford

SME on the commercial side of sustainability, sustainability strategy, B Corp and helping companies to create value for all stakeholders, society and the environment. Helping organisations to build better and more effective engagement on sustainability and to integrate this into the brand and company purpose, great place to work, and consumer brand love and trust. Significant experience in: Achieving B Corp status (Achieved highest global ranking in category for Seacourt Ltd.) Carbon Footprinting Plastics & Ocean Plastics Active in air quality research, active travel and assisted natural forest regeneration www.empathysustainability.com

Seacourt Ltd

Head of Sustainability

Seacourt Ltd

LinkedIn
2019-11 - Present · 6 yrs 11 mos

Oxford, England, United Kingdom

Seacourt's mission is Planet Positive PrintingTM. We are the highest ranking B Corp print / media company in the world. EU Commission's EMAS most sustainable SME in Europe 2017 The only company with four Queen's awards for sustainable development. If you want your printing to be sustainable as possible then please get in touch.

Hidden Help

Chair Of The Board Of Trustees

Hidden Help

LinkedIn
2022-3 - Present · 4 yrs 7 mos

Cornwall, England, United Kingdom

Hidden Help is a charity helping those in urgent need in Cornwall to make a new home and a fresh start with recycled household items from the local community. We help those referred to us by Social Services and other statutory bodies – the homeless, refugees, ex-prisoners, the elderly, long-term sick and those being re-housed or fleeing domestic violence.

University of Oxford

Visiting Senior Member of Linacre College, Oxford University

University of Oxford

LinkedIn
2015-7 - 2025-5 · 9 yrs 11 mos

Oxford

Environmental Change Institute Oxford University Future Leaders Programme World Economic Forum Global Shapers Mentor Kairos Society Mentor Linacre College Sustainability team Oxford Colleges Sustainability Guild Leader of OxAir the Oxford Moblie Air Quality Measurement and Mapping group Supporting LEFT (Local Ecological Footprinting Tool) from Oxford University Supporting IFSTAL (Innovative Food Systems Teaching & Learning) Lecturer on plastics and ocean plastics, sustainability, and assisted natural forest regeneration. Lecturing at Oxford Brookes University Department of Mechanical Engineering and Mathematical Sciences, Faculty of Technology, Design and Environment Previously a member of the Sugar Tax Scenarios and Morphological Analysis working group

Assisted Natural Forest Regeneration

Project Lead

Assisted Natural Forest Regeneration

LinkedIn
2017-12 - 2022-2 · 4 yrs 3 mos

Oxford, United Kingdom

Project to restore up to 2M Ha of degraded rainforest with commensurate sustainable income streams for up to 5M local and indigenous people via the catalyst of high value sustainable forest vanilla farming. Lead the restoration of significant areas of degraded forest in Indonesia through supporting local and indigenous people with vanilla farming and ecology expertise, proving its effectiveness, researching the impact and consequences, and driving sustainable income streams through engagement with the principle global vanilla purchasers and leading brands.

Common Ground Cafe - Social Cowork and Community Arts Space

Co-Founder & Director

Common Ground Cafe - Social Cowork and Community Arts Space

LinkedIn
2018-2 - 2021-4 · 3 yrs 3 mos

37-38 Little Clarendon Stree, Oxford, OX1 2HF

Common Ground Café & Workspace is a social enterprise social space in the centre of Oxford where students and others can study and hang out with free wifi and power. We create community and support student mental health. Winners of Oxford University Enterprising Oxford's #startedinOxford 2018 Everything is as sustainable as possible and the furniture is second hand, found, upcycled or donated. Events, classes and yoga every day. Check out @Common Ground Workspace on Facebook. www.CommonGroundStudy.Space If you are in Oxford drop in and say hello!:-) Our coffee is exceptional. We have time for you.

OxAir

Co-Founder and Project Manager

OxAir

LinkedIn
2017-4 - 2021-4 · 4 yrs 1 mo

Oxford, United Kingdom

DEFRA funded research project to measure air quality in Oxford from a human, spatial and temporal perspective. The project is at the leading edge of reliable, portable, affordable mobile air quality technology and AQ data visualisation. The project brought together a broad coalition of groups working to map the city for different types of transport mode: walking, cycling, car and bus travel, with a focus on key routes and static locations outside of schools. The outcomes will help to inform public policy decisions as well as giving people information specific to where they live and how they travel and options to reduce their exposure. With the support / participation of: DEFRA, Oxford City Council, Oxfordshire County Council, Oxford University, Apertum Ltd, Ricardo EE, Oxford Bus Company, Low Carbon North Oxford, Oxford Pedestrians Association, Royal Cars, Client Earth, Alphasense and Empathy Sustainability.

The Coca-Cola Company

Customer Sustainability Director, Europe

The Coca-Cola Company

LinkedIn
2008-6 - 2015-6 · 7 yrs 1 mo

Led commercial value through Sustainability with key global customers via supply chain efficiency, B2B and shopper engagement. Supported the Coca-Cola System to integrate sustainability and build capability, leadership, trust and reputation in key focus areas.

The Coca-Cola Company

Commercial Leadership Manager, Europe

The Coca-Cola Company

2006-6 - 2008-6 · 2 yrs 1 mo

Led the development of enhanced Commercial Leadership capabilities across Europe Group and the Collaborative Customer Relationship Model (CCRM) Improved key shopper mission insights, occasion based marketing, channel look of success and best practice sharing, e.g. how Coca-Cola activates and displays in outlet.

The Coca-Cola Company

International Manager

The Coca-Cola Company

1999-6 - 2006-6 · 7 yrs 1 mo

Leading global contract negotiations and business development with international hotel groups and theme parks for European HQ customers, working with Bottlers across +70 countries to reach a common proposal.

Jeyes Group Plc

Region Manager Americas

Jeyes Group Plc

1992 - 1999 · 7 yrs

Responsible for sales and full profitability to the bottom line for Jeyes Group for all the Americas, requiring substantial travel and negotiation, marketing advice and business management skills.

Jake Backus's Contact Information

Email

******@***.com

Phone

(**) *** ****

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