Jake Applebaum

As Head of Brand Partnerships at One Bone, I lead all athlete and influencer partnerships, with a focus on building authentic relationships that amplify our brand’s voice and values. I develop and execute strategic collaborations across sports, entertainment, and lifestyle, ensuring every partner aligns with our size-inclusive mission and community-first approach. From high-level deal-making to campaign execution, I work closely with marketing, product, and creative to drive meaningful growth, brand awareness, and cultural relevance. More recently, my role has expanded into performance marketing, where I oversee Meta paid media and funnel strategy. This allows me to connect brand, creative, and conversion into one cohesive system—ensuring what we build on the brand side translates into measurable growth. I’m especially interested in where brand, community, and performance intersect—and how great storytelling, strong partnerships, and disciplined execution can scale together.